Most people have a very specific idea of what a ‘gamer’ is; the term usually conjures up a specific image in the mind. But the reality of today’s gamer couldn’t be more different, with the prevalence of mobile games and pandemic living having a huge impact on shifting the demographics of who a gamer is. [...]

In the words of Henry Ford, founder of the Ford Motor Company and one of the 20th century’s most successful business people, “the only thing worse than training your employees and having them leave, is not training them and having them stay.” Indeed, the business value of an effective training program, and the implementation of [...]

Enterprise is, for better or worse, the energy that makes our consumer world go round. Businesses come in all shapes and sizes, selling all manner of different products and services, catering to every conceivable market demographic. But of the almost 5.6 million companies in the UK, and the 213 million that are estimated to exist [...]

Immersive VR training can be used to construct riskless environments, accelerate onboarding processes, and vastly improve ROI; and yet, only just over a quarter of all businesses are currently using VR to train employees (Finances Online). At Sliced Bread Animation, we've developed a number of high-quality VR training projects for our clients, helping to create [...]

The pharmaceutical industry has an extensive reach. However, large companies within this sector do not have a strong brand perception with the public. One of the challenges pharmaceutical companies need to overcome is communication. For the most part, pharma communication is the existing paradigm that is neither informative, engaging or memorable. So what can companies [...]

No matter your sector or industry, engaging your users is the first step on the path to success; fail to inspire, captivate and arrest people, and any subsequent efforts to make sales (or even be noticed) will be in vain - or, at least, significantly hindered. Our modern world is populated by human beings, consumers [...]

Video content now makes up a huge part of what it means to be online, and more than even before, businesses are finding new ways to interact with new audiences through video production. With social media platforms like TikTok encouraging such a rapid turnover of video content, it’s not surprising that companies are quickly slotting [...]

To those who don’t play video games, the concept might seem strange. Video games appear to be just another way to waste time, however a huge amount of the gaming industry is driven by storytelling. Just like books and films, many games tell in depth, complex and emotional stories, with games such as The Last [...]

Studies looking at the neurodiverse effects of video gaming found that purpose-designed game learning could be used as a treatment for children with learning difficulties. Researchers discovered that video games increase attention, reduce hyperactivity and nullify impulsivity - symptoms that are commonly associated with conditions such as autism and ADHD. Neurological conditions not only impede [...]

Gone are the days of cumbersomely explaining concepts via long-winded emails, or worse, in a hastily thrown-together PowerPoint presentation. The digital world has moved on in leaps and bounds, and with it, we possess a far more sophisticated and potent method of messaging at our fingertips. In this day and age, with the aid of [...]

Non-fungible tokens (NFTs) became mainstream this year. The furore around the top-performing NFTs has captured the public imagination. Many of these unique tokens are already collector’s items. The NFT marketplace took off with the introduction of 10,000 software-generated “CryptoPunks” which netted the creators of the punk-style characters over $1 billion. Since then NFT collectables have exploded. [...]

Augmented reality (AR) is an increasingly growing trend that is permeating numerous aspects of our life. It has multiple uses that inform, inspire and entertain. In a nutshell, AR can provide data in real-time that influences decision making. The technology allows users to visualise the real world with a digital augmentation overlay making for an [...]

Virtual reality, animation and gamification are the stand-out performers in digital learning environments. Whilst these relatively new technologies are not ubiquitously established tools across the board - yet - researchers agree that the emotional provocation they offer can significantly enhance learning. The fact of the matter is that immersive technologies make experiences feel real. This [...]

The adoption of augmented reality (AR) as a corporate training tool is proving to be an effective approach. AR fosters faster learning, helps to improve soft skills, optimises workflow, reduces training material, saves time and enhances engagement. AR training tools in a corporate environment can be executed via a mobile device such as a smartphone [...]

With animation software becoming easily accessible for nearly everyone with a computer or smartphone at hand, everyone can have a go at creating animation. Many online courses are available to get you either started in animation or equip you with the professional knowledge to truly let your talent sparkle. With all those technical advances it [...]

Good story-telling has a narrative power that grabs the attention of your audience - and holds it! Research by the Statistic Brain Research Institute indicates you have approximately 8.25 seconds to pull your audience in. If you’re a marketer, you know that engaging your target audience is easier said than done! Think about your own [...]

Animation and gamification are becoming more prevalent in business settings. Thanks to its animated visuals and engaging features, companies particularly find gamification is an effective training tool. An increase in data breaches has underscored that companies are obligated to raise awareness of cybercrime activity. Whilst it is widely believed that hackers use complex and advanced [...]

It’s a great advancement of our times that nearly anyone with a designer's eye and some feel for motion graphics can now get their hands on animation software without the need to be able to draw properly … but, what is the secret of really breathing life into your character? Knowing how a character needs [...]

If you’re honest with yourself, the content on your internal communications platform is boring. Nobody is reading them. There could actually be a rack of reasons why your employees don’t read your intercoms but the main reason is a lack of engaging content. The problem most companies will encounter when internal communications are ignored are mistakes - and [...]

Employees and customers are hungry for information. However, for businesses to communicate effectively, it is the core questions of what, how and why that brings clarity. Explaining the “why” with animation enforces understanding and builds trust. Moreover, people are more willing to respond in a positive way when they can comprehend the purpose behind their actions. The other challenge [...]

Continuing on from Part 1 and Part 2. Disney v Warner Bros  The Golden Age of animation began in the early 1920’s and continues today. Disney was the first to transform cartoon characters into stars with the likes of Mickey Mouse, Donald Duck and Goofy.  The shades of Mickey Mouse first appeared in 1922 when Hugh Harman [...]

So continuing on from Part 1, Animated pictures made significant strides in the early 20th-Century. The first animated film was a series of funny faces created with stop-motion photography.  However, the foundations of animation as we know it today were laid two years later with the 1908 film, Fantasmagorie. The French artist Emile Cohl created the [...]

Those of you old enough to remember pre-millennium animation will have noticed the rapid improvement of animated films over the last 30 years. Today, 3D animation can be rendered with such accuracy it’s difficult to distinguish animated characters from real-life actors. It’s taken animators a little over 400 years to get to accomplish such an [...]

Gamification changes the way employees interact and engage with their work and their co-workers. Because gamification makes learning interactive, the mechanics improves employee engagement and inspires collaboration by encouraging co-workers to interact and share. The essence of gamification is a rewards system. It works by eroding users with in-game feedback and proactive messages. featuring the [...]

When I was a little boy I preferred to watch cartoons than children's TV programs with adults in. I much rather preferred to tune into the cartoon town of Trumpton and watch Pugh, Pugh, Barney McGrew and the boys than Floella Benjamin or John Craven. Animation has the power to hold children spellbound - and [...]

Virtual Reality has the potential to enhance the lives of individuals in recovery, take house-bound patients on adventures they cannot physically experience, enable people with disabilities to perform activities that would otherwise be unsafe and help people with certain impairments learn new skills. Numerous scientific investigations around the world are waking people up to the [...]

Creating Personas Saves You Time, Money and Headaches A lot of money goes down the drain during the product development process. Yet more cash is splashed and wasted on marketing a product that was never right for your audience in the first place. Brands are then faced with entering the design process and product development [...]

Everybody knows the first day of a new job sucks. This has been a fact of life for as long as anyone can remember. The only real surprise is that more companies haven’t done anything to improve the onboarding process before now. In their book, ‘The Power of Moments’ Dan and Chip Heath describe an [...]

"Focus on the user and all else will follow.” ~ Google How many times have you been left frustrated trying to find a product you want on a website, or even more commonly, trying to purchase something online? Every interaction a brand has with a consumer has to be meaningful and offer value. To engage [...]

E-learning has been tipped to be a breakthrough for productivity. For employees to have a source they can turn to at the touch of a button enables them to learn quicker without interrupting other team members.

Employees are a company’s most important asset. Securing the top talent in your industry is only achievable if you have an awesome onboarding program. Implementing an onboarding program that is educational, thoughtful, fun and engaging fosters motivation and instils a willingness to stay and succeed with your company.

Ever wondered the process on how a 3D animation is created and the pipeline behind it? Or hear the words Pre-Production, Production and Post Production, and are unsure on the terminology? Here’s is a quick guide for you to understand all the elements behind the production pipeline for a 3D animation.