Enterprise is, for better or worse, the energy that makes our consumer world go round. Businesses come in all shapes and sizes, selling all manner of different products and services, catering to every conceivable market demographic. But of the almost 5.6 million companies in the UK, and the 213 million that are estimated to exist worldwide, each shares one common, core goal; the pursuit of growth. Again, what ‘growth’ actually means can vary hugely, depending on the individual business and its goals. But the overwhelming likelihood is, in the modern enterprise environment, an animated video, or corporate explainer video, can help achieve it.
According to 2022 research by Hubspot, 92% of companies report that video is an important part of their strategy; similarly, 87% say that video marketing yields a positive ROI, up dramatically from the paltry 33% reported in 2015. The best explainer videos don’t just sell, sell, sell, however; they tell stories, communicating sometimes-complex messages and concepts in an engaging, original and compelling way to ensure that the information finds its mark, and stays in the minds of a target audience long after the video has ended.
At Sliced Bread Animation, we’re specialist producers of effective and powerful explainer videos to generate business growth, so we’re well-aware of the unparalleled opportunity they present to businesses just like yours. In this post we’ll explore in more detail how the best animated explainer videos work, share with you some of our favourite explainer video examples, and walk through the key business benefits of creating your own explainer video.
How and Why an Animated Explainer Video Works
The first thing to say here is that a good explainer video is incredibly time-efficient. In a matter of minutes or even seconds, you have the chance to communicate your key message in its entirety to your audience. Moreover, the nature of a great explainer video and the way it stimulates both visual and audio perception – a concept known as dual coding – means that, for the duration of playback, you’re likely to have the viewer’s complete and undivided attention. The same cannot be said for other modes of business messaging.
In a nutshell, a well-produced and fun video makes it almost implausibly simple for us to receive, process and remember the information it conveys – even if that information is nuanced or complicated. It’s often reported (Thermopylae Sciences + Technology) that, for most of us, 90% of the information transmitted to the brain is visual. Furthermore, the brain can typically process visual information 60,000 times faster than written text.