Gamification brings concepts of video games and game mechanics into corporate learning and development. It is an emotional, active learning strategy that uses rewards and competition to provide fun and educational training and development experiences.
In addition to its more recent use for things like onboarding and online classes, gamification techniques have also been used in the marketing world for several years. Game-based learning has only become more common in the last decade, and companies not yet taking advantage may be missing significant user engagement opportunities.
The sense of community and collaboration that gamification systems can bring into the world of business can be extremely beneficial for those who rely heavily on training for optimal output. Taking non-game contexts and transforming them into something interactive is a modern and healthy way to encourage extrinsic motivation, competition and loyalty in the company.