Coca-Cola – Gamification

The project

We built a complete online dance game for Coca-Cola within Facebook using gamification mechanics for use in 11 localised language locations – delivering against all the objectives – including integration in Coca-Cola’s server, built on an Oracle database and adhering to their security procedures. It had the following objectives:

  • Share your progress and invite friends to play the game and join the Dance of Happiness.
  • Dance and make connections with others to unlock new dance moves and gain experience points.
  • The more teens connect with others, the more points they earn and new dance moves they unlock. The more points they earn, the more virtual and real life rewards they can win e.g. merchandise, festival tickets, ultimate beach party etc.

The process

We designed fully customisable 3D avatars, which worked within six different music and clothing styles. 120 individual dance moves were animated. We also created, illustrated and animated all the backgrounds and the dance arena in 2D vector graphic. Using rendered components from Maya we then created 3D animated flash assets and generated over 248,000 separate rendered sequences to be implemented for the game play using our asset management scripts.


The game was a great success and attracted over 479,000 active users in only the first weeks alone.

As a part of the campaign we also created an Android game for Google Play, this was a slimmed down version of the Facebook game – six music styles with nine difficulty levels. It featured ‘Bump’ technology that allowed players to unlock bonus moves when connecting with other users.

3 Phones Showing Different Screens from the CocaCola game

Contact us

Are you looking to create a project that uses gamification mechanics for customer or employee engagement? Then feel free to drop us an email at, or give us a call on +44 (0)207 148 0526. We would be happy to help.

We also post industry related content to our LinkedIn company page, why not give us a follow?

Click here to find more about the way we work at Sliced Bread, our typical process, and how we can support you on delivering exceptional results.

We create bespoke explainer animations, virtual reality experiences, and e-learning content for effective and engaging communication campaigns.

If you have a project you would like to discuss, feel free to get in touch via the link below.

Click here to contact us

Snapshot of player avatars from CocaCola Game in a Beach Setting
Android App Poster of CocaCola Game that has the title "The Neverending Dance of Happiness" with the features of the app and screenshots of gameplay
Still of a game screen showing a character dancing in front of musical instruments with Coca cola's logo at the bottom of the screen