The project
We built a complete online dance game for Coca-Cola within Facebook using gamification mechanics for use in 11 localised language locations – delivering against all the objectives – including integration in Coca-Cola’s server, built on an Oracle database and adhering to their security procedures. It had the following objectives:
- Share your progress and invite friends to play the game and join the Dance of Happiness.
- Dance and make connections with others to unlock new dance moves and gain experience points.
- The more teens connect with others, the more points they earn and new dance moves they unlock. The more points they earn, the more virtual and real life rewards they can win e.g. merchandise, festival tickets, ultimate beach party etc.
The process
We designed fully customisable 3D avatars, which worked within six different music and clothing styles. 120 individual dance moves were animated. We also created, illustrated and animated all the backgrounds and the dance arena in 2D vector graphic. Using rendered components from Maya we then created 3D animated flash assets and generated over 248,000 separate rendered sequences to be implemented for the game play using our asset management scripts.
Results
The game was a great success and attracted over 479,000 active users in only the first weeks alone.
As a part of the campaign we also created an Android game for Google Play, this was a slimmed down version of the Facebook game – six music styles with nine difficulty levels. It featured ‘Bump’ technology that allowed players to unlock bonus moves when connecting with other users.
