Waste Muncher Gamification

Introduction

Awareness and education through gamification continue to have the most significant impact in helping people to manage their waste outputs in the most environmentally friendly way. Biffa identified an opportunity to develop a fun and interactive approach to learning about waste management through a mobile application game.

By creating a game which would educate young children and possibly adults about waste management, it encourages and changes behaviours, and reduce cross contamination when waste organisation, which can produce several benefits such as reducing landfill, improving recycling methods, having more recyclable materials available, and reducing financial penalties for companies who manage waste disposal.

“Biffa sees the gamification of waste as an opportunity to help change behaviour and reduce contamination at the start of the waste disposal process which will offer many benefits such as reducing waste in landfills, improving recycling targets and reducing heavy financial penalties for companies contaminating their waste.”

Benefits

There are many benefits to using gamification in the workplace, we have written about it in several blog posts, and given that in every opportunity where we have had to develop game mechanics in enterprise learning tools, it has achieved a more than positive response.

Developing a challenging game to support behaviour change in waste management will maximise audience retention, and make learning more desirable through gamification. The game is available on the App Store here.

Screenshot of gameplay from the Biffa Waste Munchers Phone game

Game based storytelling

Integral to any game is the story framework, that many well known games, even the simple ones, support. For several reasons other than just graphics and game mechanics, video games have become an essential part of our lives.

Good gameplay and storytelling are now considered to follow hand-in-hand in the industry. They are essential ingredients for creating an engaging, highly interactive game. There are plenty of great games where storytelling may seem not so important, like Pac-Man and Minecraft for example, however look closer and you will still be able to find the lore and reasoning for why their worlds are the way they are. Read more here.

Gamification

With this in mind one of the first activities we considered was to develop a game narrative, and we worked with Biffa to develop a unique narrative, in order to meet the learning objectives and retention of information through gamification. This in turn supported us on how to direct the in-game messaging (such as intro screens, progress reporting, and end game scoring).

“In Angry Birds the birds are the protagonists and the pigs are the antagonists. The birds want the eggs back, the pigs wanna keep the eggs that they stole. That’s your emotional context. So seeing your game as a story first will help you not only easier define these two opposing forces, but also assign emotion and character to them.”

two stripes

Gamification strikes a balance between achieving an objective and teaching employees how to perform a task and develop new skills. Not only is this a fun way to spend your day, it’s an interactive way of learning that helps people absorb and retain more information.

Do you need to develop a smartphone game that supports customer or employee learning through gamification? If so, feel free to drop us an email at info@sbanimation.com, or give us a call on +44 (0)207 148 0526. We would be happy to help

We are an animation and technology studio, typically creating animated explainers, online learning, augmented reality, and virtual reality. If you have a project you would like to discuss, feel free to get in touch via the link below.

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Home screen on the Biffa Waste Munchers game
Intern badge screen from the Biffa Waste Munchers game
Perfect level achievement in the Biffa Waste Munchers game
Tutorial from the Biffa Waste Munchers Phone game