What are the Benefits of Explainer Videos?
Now we know a little more about why explainer videos are so effective, let’s consider some of their other key benefits.
1. Improve the Clarity of Your Message
Few of us would choose to spend hours reading reams of text over watching a much shorter, more exciting video. Explainer videos help to get the same message across in a much shorter time, giving your viewers more of an opportunity to understand and really process the story you are trying to tell. Making sure your message or story is clear, concise and engaging is exactly what explainer videos are made for. It is much simpler to convey an action, for example, with an animation of somebody performing that action, than it is to describe it with text.
2. Engage with Your Audience Through Storytelling
Stories with a structure and a clear progression are also more memorable than just lists of information. Not only that, but they’re engaging, too. An animated explainer video can detail even extremely complex processes and ideas in a more accessible way using storytelling. They can use real-life examples, showcase quick-fire solutions and demonstrate do’s and don’ts in simple graphics. By focussing on the key information and directing stories and examples at your specific audience, your video becomes instantly more engaging and relevant.
3. Videos Enhance Conversion Rates
If you’re looking to boost your conversion rate, telling your story through video animation might be the answer. As previously mentioned, videos can help to increase the memorability of your brand, therefore having an impact on brand awareness as a whole. This might seem like a small step, but overtime as your credibility increases, more and more of your prospects will be ready to convert sooner.
Having already heard of your brand and potentially engaged with some of your video content, your potential buyers will be well primed to select and purchase your product or service. Getting animated explainer videos out there can help you speed up the steps in the sales process leading to a decision and finally, a conversion.
4. Explainer Videos Provide Opportunity for Viral Interactions
Sharing your animated explainer videos on social media platforms is a great way to increase interactions and boost your following. Plus, there’s always the chance that your video will go viral. Professionally designed video animation can work wonders in the social media space, generating genuine interest in your brand, giving consumers the opportunity to share with their own circles and giving your business greater authority.
5. Google Rewards Animated Marketing Videos
When it comes to impressing the search engines, videos definitely have the upper hand. Search Engine Optimisation (SEO) is the practice of adapting the landing pages on your site to best fit the user’s specific search intent and outshine your competitors. Doing this well means search engines like Google will see you as a higher authority, giving you a better chance of appearing high in the search engine rankings.
Video content is regarded as extremely authoritative by Google, and so having videos appear on your priority landing pages can play a key part in how your website performs organically.