“A game is an opportunity to focus our energy, with relentless optimism, at something we’re good at (or getting better at) and enjoy. In other words, gameplay is the direct emotional opposite of depression.” - Jane McGonigal, author, researcher, designer By now, gamification has to be the corporate world’s worst-kept secret. As a tool for [...]

For countless businesses, the office, warehouse, an outdoor plot - or any other premises - is irreplaceable; it’s the very nerve centre of operations. Sadly, however, no physical location is ever truly free from fire hazards, and sometimes, the worst can happen. It only takes a spark to start a fire (or wildfire) that can [...]

Most people have a very specific idea of what a ‘gamer’ is; the term usually conjures up a specific image in the mind. But the reality of today’s gamer couldn’t be more different, with the prevalence of mobile games and pandemic living having a huge impact on shifting the demographics of who a gamer is. [...]

In the words of Henry Ford, founder of the Ford Motor Company and one of the 20th century’s most successful business people, “the only thing worse than training your employees and having them leave, is not training them and having them stay.” Indeed, the business value of an effective training program, and the implementation of [...]

"Crucial to science education," in the words of Martin Rees, British cosmologist, astrophysicist and fifteenth Astronomer Royal, "is hands-on involvement: showing, not just telling; real experiments and field trips." In the digital world of today, rote-learning, memorisation and recitation are educational techniques of the past. We've awoken to the truth that 'practice makes perfect' - [...]

It’s 2022, and by now most people have at least heard of virtual reality (VR). Whilst experience with VR still remains a mystery to most, interest in the technology has been gaining momentum for more than a decade - but the concept of virtual reality is much older. You may be surprised to learn the [...]

Here at Sliced Bread Animation, we’ve worked on a range of different immersive VR experiences, from venturing inside the human heart to fire safety training in the workplace. In order to create these experiences, we need to use what's called the ‘Developer Mode’ on the oculus headset. The developer mode allows us to ‘sideload’ our [...]

Virtual reality, animation and gamification are the stand-out performers in digital learning environments. Whilst these relatively new technologies are not ubiquitously established tools across the board - yet - researchers agree that the emotional provocation they offer can significantly enhance learning. The fact of the matter is that immersive technologies make experiences feel real. This [...]

Introduction Haptic Authoring Pipeline for the Production of Immersive Experiences, or HAPPIE for short, was an Innovate UK funded Research and Development project that Sliced Bread Animation was more than excited to tackle in the later months of 2019 through to 2021. The aim of the research was to build projects that would give a [...]

Gamification is a visually engaging and creative tool used in e-learning that enables you to introduce new employees to your company training program. It can also be used for ongoing training and making your internal comms more engaging. With hybrid models likely to become the standard for the vast majority of businesses in the post-pandemic [...]

With several years of commercial e-learning projects designed and developed for virtual reality devices, Sliced Bread Animation has taken a look to further build on this knowledge-base by adding haptic and force feedback aspects to e-learning experiences. In relation to the technology world, haptic feedback encapsulates every device that provides a sensation of digital touch. [...]

Facebook’s recent announcement of rebranding its corporate parent company to Meta Platforms Inc has sent, not just the tech industry leaders, but every investment institution and news outlet into a spiral trying to understand what exactly the Metaverse is. The question on everyone’s minds is will Meta revolutionise the way we live our online lives. [...]

Good story-telling has a narrative power that grabs the attention of your audience - and holds it! Research by the Statistic Brain Research Institute indicates you have approximately 8.25 seconds to pull your audience in. If you’re a marketer, you know that engaging your target audience is easier said than done! Think about your own [...]

What is Hand Tracking? Hand tracking has become an integral feature within recent generations of immersive technology and Virtual Reality (VR) devices. With the widespread adoption of this feature, engineers and developers are faced with a list of opportunities and challenges to tackle, most of which are related to human usage.  So what is hand [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Merck, Novartis, Takeda, GSK, and the NHS to help them visualise their messages. We have an extensive history and understanding of immersive communication processes. We know how important it is [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Reckitt, Unilever, Danone, Nestlé, and Coca-Cola to help them visualise their messages. We have an extensive history and understanding of immersive animation processes. We know how important it is to [...]

Virtual reality (VR), augmented reality (AR) and mixed reality (MR) are opening doorways to the construction industry and enabling architects to take building designs to the next level. Economists estimate the latest VR technologies will lower construction costs by around 90% and could save the industry up to $15.8 billion that is typically lost due [...]

Real-Life Examples Of How Businesses Are Adopting VR Technology It doesn’t seem all that long ago since businesses made the transition to digital technology. Yet the next phase of the technological revolution in the workplace is already picking up pace rapidly; virtual reality (VR) simulators. VR technology has been slow to break into the commercial [...]

Working remotely is the new normal. Even before the coronavirus ushered in a new paradigm of working from home, a growing trend for gig economies and telecommunicating was becoming increasingly popular. A presentation compiled by Upwork predicted that 75% of teams would be composed of remote workers this decade. During the lockdown, Zoom subscribers exploded from 10 million [...]

The next phase in the evolution of technology is haptics; applications that enable users to operate devices and machines without touching them. In the current paradigm, haptic technologies such as 3D virtual reality (VR) uses joysticks, steering wheels and gloves. However, the Covid-19 pandemic has pinned a giant question mark over the health and safety issues [...]

Imagine opening your eyes to find yourself behind the controls of an aircraft, with no clue as to what any of the lights, buttons, and switches mean or do. Yet there they are, blinking, waiting to respond to your inputs even though you do not know what is expected of you. Now imagine another scenario [...]

Virtual and mixed reality technology has made a significant impact in giving businesses the ability to replicate real-world situations in a safe environment. The latest technologies have significantly enhanced training and learning. The next stage of development is to replicate the feel of objects in the virtual world using haptic tactile feedback technology. Haptics aims [...]

The media typically cover the topic of virtual reality (VR) from an entertainment perspective. In recent years, a variety of other stories have emerged as businesses began exploring the potential of using VR technology to capitalise on cost-saving opportunities. VR, however, has a number of other uses that extend far beyond shifting stock or entertaining [...]

Virtual Reality has the potential to enhance the lives of individuals in recovery, take house-bound patients on adventures they cannot physically experience, enable people with disabilities to perform activities that would otherwise be unsafe and help people with certain impairments learn new skills. Numerous scientific investigations around the world are waking people up to the [...]

We are very pleased to announce that we have won funding for the Audience of the Future programme by UK Research and Innovation through the Industrial Strategy Challenge Fund.

Over the years, technology has revolutionised our world. Technology has created amazing tools and resources from incredible communication inventions to medical procedures through the use of touch.

WebAR began with allowing users to place static objects in their real world and interact with them. This in itself was a big leap forward in browser technology, and gave a real taste of the possibilities for creating web based AR content.

Advertising is becoming increasingly more competitive and difficult in the digital age. Want to know how to spark up your corporate animation videos?

Virtual Reality and Augmented Reality applications are among the most dynamic technologies impacting the business world. Can your business afford to ignore VR and AR animation? Read more to find out our 5 top facts on how VR and/ or AR can enhance modern businesses.

Investment banks are well-positioned to drive the adoption of immersive technologies by enhancing customer experience on digital platforms. Not only is VR and AR beneficial for financial institutions, it’s also a solution for your business clients.

Today, therapists are exploring the possibility of using virtual reality (VR) and augmented reality (AR) as an alternative treatment. Read more to see how VR can support and help patients with mental disorders.

The human brain is only able to retain a small percentage of information – even less when the student is not stimulated. As a result, the best method of learning in the current paradigm is repetition. Virtual Reality technology can enable more effective learning at a lower cost and in less time than many traditional learning methods.