“A game is an opportunity to focus our energy, with relentless optimism, at something we’re good at (or getting better at) and enjoy. In other words, gameplay is the direct emotional opposite of depression.” - Jane McGonigal, author, researcher, designer By now, gamification has to be the corporate world’s worst-kept secret. As a tool for [...]

For countless businesses, the office, warehouse, an outdoor plot - or any other premises - is irreplaceable; it’s the very nerve centre of operations. Sadly, however, no physical location is ever truly free from fire hazards, and sometimes, the worst can happen. It only takes a spark to start a fire (or wildfire) that can [...]

Most people have a very specific idea of what a ‘gamer’ is; the term usually conjures up a specific image in the mind. But the reality of today’s gamer couldn’t be more different, with the prevalence of mobile games and pandemic living having a huge impact on shifting the demographics of who a gamer is. [...]

In the words of Henry Ford, founder of the Ford Motor Company and one of the 20th century’s most successful business people, “the only thing worse than training your employees and having them leave, is not training them and having them stay.” Indeed, the business value of an effective training program, and the implementation of [...]

Enterprise is, for better or worse, the energy that makes our consumer world go round. Businesses come in all shapes and sizes, selling all manner of different products and services, catering to every conceivable market demographic. But of the almost 5.6 million companies in the UK, and the 213 million that are estimated to exist [...]

Nine seconds. That's the purported attention span of the much-maligned goldfish. But, somewhat less-amusingly, the modern human consumer has an attention span of eight - just eight - seconds, meaning that humans have weaker concentration abilities... than goldfish. That's according to research by Microsoft, and reported in TIME magazine, anyway. The headline-grabbing and slightly tongue-in-cheek [...]

The pharmaceutical industry has an extensive reach. However, large companies within this sector do not have a strong brand perception with the public. One of the challenges pharmaceutical companies need to overcome is communication. For the most part, pharma communication is the existing paradigm that is neither informative, engaging or memorable. So what can companies [...]

Video content now makes up a huge part of what it means to be online, and more than even before, businesses are finding new ways to interact with new audiences through video production. With social media platforms like TikTok encouraging such a rapid turnover of video content, it’s not surprising that companies are quickly slotting [...]

Gone are the days of cumbersomely explaining concepts via long-winded emails, or worse, in a hastily thrown-together PowerPoint presentation. The digital world has moved on in leaps and bounds, and with it, we possess a far more sophisticated and potent method of messaging at our fingertips. In this day and age, with the aid of [...]

With animation software becoming easily accessible for nearly everyone with a computer or smartphone at hand, everyone can have a go at creating animation. Many online courses are available to get you either started in animation or equip you with the professional knowledge to truly let your talent sparkle. With all those technical advances it [...]

Many people believe that creativity is a special gift, only granted to a few geniuses out there. A widely held belief still is that the ordinary person can’t possibly come up with something original or new, as they simply don’t have a special talent like drawing skills, artistic understanding or poetic expression to name a [...]

Animated explain videos are an effective medium for corporate videos. The majority of people prefer to watch a video than read manuals and FAQs. Videos also make sense from a time management perspective. We’ve previously discussed how animated videos can help to make your internal comms more interesting. However, we’ve noticed the scripts for explainer videos [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Merck, Novartis, Takeda, GSK, and the NHS to help them visualise their messages. We have an extensive history and understanding of immersive communication processes. We know how important it is [...]

If you’ve read our previous blog about revealing a character’s emotions by bringing their eyes to life, you might be interested in how this quick animation was done. We’ve therefore prepared a little tutorial that you can hopefully follow easily. It introduces you to two helpful tools of mine that really speed up my animation [...]

It’s a great advancement of our times that nearly anyone with a designer's eye and some feel for motion graphics can now get their hands on animation software without the need to be able to draw properly … but, what is the secret of really breathing life into your character? Knowing how a character needs [...]

If you’re honest with yourself, the content on your internal communications platform is boring. Nobody is reading them. There could actually be a rack of reasons why your employees don’t read your intercoms but the main reason is a lack of engaging content. The problem most companies will encounter when internal communications are ignored are mistakes - and [...]

Employees and customers are hungry for information. However, for businesses to communicate effectively, it is the core questions of what, how and why that brings clarity. Explaining the “why” with animation enforces understanding and builds trust. Moreover, people are more willing to respond in a positive way when they can comprehend the purpose behind their actions. The other challenge [...]

Continuing on from Part 1 and Part 2. Disney v Warner Bros  The Golden Age of animation began in the early 1920’s and continues today. Disney was the first to transform cartoon characters into stars with the likes of Mickey Mouse, Donald Duck and Goofy.  The shades of Mickey Mouse first appeared in 1922 when Hugh Harman [...]

So continuing on from Part 1, Animated pictures made significant strides in the early 20th-Century. The first animated film was a series of funny faces created with stop-motion photography.  However, the foundations of animation as we know it today were laid two years later with the 1908 film, Fantasmagorie. The French artist Emile Cohl created the [...]

Those of you old enough to remember pre-millennium animation will have noticed the rapid improvement of animated films over the last 30 years. Today, 3D animation can be rendered with such accuracy it’s difficult to distinguish animated characters from real-life actors. It’s taken animators a little over 400 years to get to accomplish such an [...]

If you’ve never worked with an animation studio before you would be forgiven for being a little unsure about what the animation process is, and how it all works. Do you want to know exactly what to expect if you work on an animation project with Sliced Bread Animation?

The 3D animation industry is becoming increasingly popular and firms are crying out for skilled animators. There are numerous opportunities for outsourcing, employment, revenue generation, and business growth. However, in order to make a career or an animation project profitable, animators have to be skilled in creating high-quality animation fast. Respectable animators should aim for [...]

Animated videos are increasingly surfacing across the internet. They appear on client websites and the multitude of social media platforms. It’s also fair to say animation is a favourite medium for corporations to make their internal communications more engaging. This is the beauty of animated videos. They are highly flexible and can be used in multiple [...]

Scientists developing artificial intelligence (AI) are quick to point out that teaching computers to be creative is a different methodology to how the human mind can be inventive. On the flip side, German artist, Mario Klingemann says “Humans are not original.” We typically find inspiration from what has been created in the past. The question on [...]

When I was a little boy I preferred to watch cartoons than children's TV programs with adults in. I much rather preferred to tune into the cartoon town of Trumpton and watch Pugh, Pugh, Barney McGrew and the boys than Floella Benjamin or John Craven. Animation has the power to hold children spellbound - and [...]

The media typically cover the topic of virtual reality (VR) from an entertainment perspective. In recent years, a variety of other stories have emerged as businesses began exploring the potential of using VR technology to capitalise on cost-saving opportunities. VR, however, has a number of other uses that extend far beyond shifting stock or entertaining [...]

Everybody knows the first day of a new job sucks. This has been a fact of life for as long as anyone can remember. The only real surprise is that more companies haven’t done anything to improve the onboarding process before now. In their book, ‘The Power of Moments’ Dan and Chip Heath describe an [...]

"Focus on the user and all else will follow.” ~ Google How many times have you been left frustrated trying to find a product you want on a website, or even more commonly, trying to purchase something online? Every interaction a brand has with a consumer has to be meaningful and offer value. To engage [...]

Employees are a company’s most important asset. Securing the top talent in your industry is only achievable if you have an awesome onboarding program. Implementing an onboarding program that is educational, thoughtful, fun and engaging fosters motivation and instils a willingness to stay and succeed with your company.

Ever wondered the process on how a 3D animation is created and the pipeline behind it? Or hear the words Pre-Production, Production and Post Production, and are unsure on the terminology? Here’s is a quick guide for you to understand all the elements behind the production pipeline for a 3D animation. 

There are lots of processes within an animation production pipeline, but 2 processes that seems to make heads turn with confusion is knowing the difference between a Playblast and a Render. Do you know the difference?

Over the years, technology has revolutionised our world. Technology has created amazing tools and resources from incredible communication inventions to medical procedures through the use of touch.