Why is animation so beneficial long term?
There are a variety of benefits to using animation over live action, which we’ll look at later on, for now, let’s dive in to why animation is has such great longevity
An initial, and fairly obvious issue that can accompany live action videos, and their longevity, is the camera quality used. Each year new technology comes out that allows us to shoot more impressive videos. This means that audiences are consistently getting used to high quality content, which in turn, makes older content show its age more and more.
Although some media can gain some charm with age, explainer videos are required to stay relevant so viewers continue to connect with the content. Which means reshooting the entire video each time its age begins to show.
Animation, although it does also develop and grow with technological advances, also has the opportunity of remaining timeless. Audiences are used to seeing a huge variety of animation styles at one time. Therefore regardless of when its made, animated explainers are guaranteed to connect with audiences long after they’ve been made.
Another issue any explainer video can face long term is changes or updates in the information they’re educating the users about. From explainer videos about medical devices, to safety information, the information contained in the video can change with further research and time.
Therefore its essential that the videos are also easy to update as the information develops, something that is far easier to do with animated videos than live action videos. Although it is possible to update information in a live action video using graphics, voiceover and smart editing; it still requires a huge amount of working around what has already been shot, or forking out for reshoots.
Animated explainers of the other hand and extremely easy to update with new information. Not only can we change the voiceover and graphics easily, but here at Slices Bread we always keep backups of all of our projects, which means the assets don’t need to be remade if any changes crop up later down the line.
Another feature in any video is the style choices, this can vary from the way the video is edited, to the music choices, camera angles and even what characters are wearing. All of these features can be difficult to alter in live action videos, but far easier to change for animated videos.
For instance, even trying to stay neutral with the style of the video when creating live action videos, could show after a few years. The clothes, editing styles and even styles of voiceover used today are going to be different from those used a few years ago, which again, means further reshoots to update and fix long term.
Animation on the other hand mitigates these issues in a number of ways. Firstly, and most obviously, animation is a form of art, therefore the imagery used is universal regardless when it is viewed. Think of all the classic Disney movies that are still enjoyed by children today, the nature of animation means that its style won’t become obsolete.
Even if you do want the characters to have clothes or indicators of a certain time period, as previously mentioned, we can always return to the project to make edits far easier then it would be to re-shoot live videos.