“A game is an opportunity to focus our energy, with relentless optimism, at something we’re good at (or getting better at) and enjoy. In other words, gameplay is the direct emotional opposite of depression.” - Jane McGonigal, author, researcher, designer By now, gamification has to be the corporate world’s worst-kept secret. As a tool for [...]

For countless businesses, the office, warehouse, an outdoor plot - or any other premises - is irreplaceable; it’s the very nerve centre of operations. Sadly, however, no physical location is ever truly free from fire hazards, and sometimes, the worst can happen. It only takes a spark to start a fire (or wildfire) that can [...]

Most people have a very specific idea of what a ‘gamer’ is; the term usually conjures up a specific image in the mind. But the reality of today’s gamer couldn’t be more different, with the prevalence of mobile games and pandemic living having a huge impact on shifting the demographics of who a gamer is. [...]

In the words of Henry Ford, founder of the Ford Motor Company and one of the 20th century’s most successful business people, “the only thing worse than training your employees and having them leave, is not training them and having them stay.” Indeed, the business value of an effective training program, and the implementation of [...]

Enterprise is, for better or worse, the energy that makes our consumer world go round. Businesses come in all shapes and sizes, selling all manner of different products and services, catering to every conceivable market demographic. But of the almost 5.6 million companies in the UK, and the 213 million that are estimated to exist [...]

Nine seconds. That's the purported attention span of the much-maligned goldfish. But, somewhat less-amusingly, the modern human consumer has an attention span of eight - just eight - seconds, meaning that humans have weaker concentration abilities... than goldfish. That's according to research by Microsoft, and reported in TIME magazine, anyway. The headline-grabbing and slightly tongue-in-cheek [...]

It’s no secret that engaged employees are motivated employees. Moreover, job satisfaction drives productivity and profits. Surveys show that a happy workforce produces higher levels of performance, less absenteeism and better employee retention. The key question for businesses is how to keep your employees motivated to work for your company. With advancements in technology, and [...]

The pharmaceutical industry has an extensive reach. However, large companies within this sector do not have a strong brand perception with the public. One of the challenges pharmaceutical companies need to overcome is communication. For the most part, pharma communication is the existing paradigm that is neither informative, engaging or memorable. So what can companies [...]

Video content now makes up a huge part of what it means to be online, and more than even before, businesses are finding new ways to interact with new audiences through video production. With social media platforms like TikTok encouraging such a rapid turnover of video content, it’s not surprising that companies are quickly slotting [...]

Gone are the days of cumbersomely explaining concepts via long-winded emails, or worse, in a hastily thrown-together PowerPoint presentation. The digital world has moved on in leaps and bounds, and with it, we possess a far more sophisticated and potent method of messaging at our fingertips. In this day and age, with the aid of [...]

Animated explain videos are an effective medium for corporate videos. The majority of people prefer to watch a video than read manuals and FAQs. Videos also make sense from a time management perspective. We’ve previously discussed how animated videos can help to make your internal comms more interesting. However, we’ve noticed the scripts for explainer videos [...]

When Marissa Mayer was CEO at Yahoo!, the biggest headline she made was to recall remote workers back to the office. Her reasons were valid; “Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings.” News about the remote working experiment spread like wildfire. Businesses [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Merck, Novartis, Takeda, GSK, and the NHS to help them visualise their messages. We have an extensive history and understanding of immersive communication processes. We know how important it is [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Reckitt, Unilever, Danone, Nestlé, and Coca-Cola to help them visualise their messages. We have an extensive history and understanding of immersive animation processes. We know how important it is to [...]

Inadequate onboarding costs UK businesses millions in recruitment, lost productivity and employer brand value. And that was before the onset of remote working en masse. A study performed by Cezanne revealed that almost two-thirds of HR professionals experience problems with new recruits handing in their notice within six months. Moreover, with the increasing popularity of [...]

Working remotely is the new normal. Even before the coronavirus ushered in a new paradigm of working from home, a growing trend for gig economies and telecommunicating was becoming increasingly popular. A presentation compiled by Upwork predicted that 75% of teams would be composed of remote workers this decade. During the lockdown, Zoom subscribers exploded from 10 million [...]

It is estimated that 75% of the UK workforce will be millennials and Gen Z by 2025. These tech-centric age groups are already changing the way we work, and place unprecedented demands on employers. Whilst the media portray millennials as the most problematic generation for employers, that is not necessarily the case. A report published by PwC suggests [...]

If there’s ever been a time for animation to communicate company messages, it's now. Animation can help companies communicate changes easier, increase engagement, soften negative responses to wholesale changes, and alleviate fears your employees have about Covid-19. Disruptive technologies have been turning the screw on the need for digital transformation in the corporate world for [...]

Gamification changes the way employees interact and engage with their work and their co-workers. Because gamification makes learning interactive, the mechanics improves employee engagement and inspires collaboration by encouraging co-workers to interact and share. The essence of gamification is a rewards system. It works by eroding users with in-game feedback and proactive messages. featuring the [...]

Everybody knows the first day of a new job sucks. This has been a fact of life for as long as anyone can remember. The only real surprise is that more companies haven’t done anything to improve the onboarding process before now. In their book, ‘The Power of Moments’ Dan and Chip Heath describe an [...]

E-learning has been tipped to be a breakthrough for productivity. For employees to have a source they can turn to at the touch of a button enables them to learn quicker without interrupting other team members.

Employees are a company’s most important asset. Securing the top talent in your industry is only achievable if you have an awesome onboarding program. Implementing an onboarding program that is educational, thoughtful, fun and engaging fosters motivation and instils a willingness to stay and succeed with your company.

If you’re honest with yourself – really honest – the content published on your internal communications channel is boring. Communication defines a workplace culture. Effective internal comms ensures the organisation is working together as a single cell trying to evolve and multiply.

When you launch a new product, your employees need to understand the features and benefits better than your customers. Engaging and informative content has become a primary focus in marketing.

Animated whiteboards can be used to educate audiences about your products, company, brand and strategy. You can even use them to explain mergers, acquisitions or organisational changes. However, do you know what a whiteboard animation is and it’s advantages?

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Network Rail, Hitachi Rail, Costain, Airbus, and MTR to help them visualise their messages. We have an extensive history and understanding of immersive animation processes. We know how important it [...]

Machine learning (ML) is getting a lot of headlines in the news. Not only is artificial intelligence becoming more advanced, it is also being used by more organisations to make significant improvements to their internal operations.

For your vision to become a reality, you have to find a way of communicating your masterplan to a board of directors, staff and customers. In the past, you had to rely on written documents, graphs, images and rousing speeches. But was the message received?

Are your internal communications failing to connect with your workforce? Using characters can help break down the barrier between a company and their employees as they can identify with the characters on a emotional level. It gives them an instant connection with what they are viewing and the information being communicated.

Let’s find out more about the 10 reasons for using animation in your business communication and marketing.

Communication within business is vital to success, whether that’s between you and your consumer, you and your shareholders, or you and your employees. If we communicate effectively we can improve productivity, moral, efficiency.

Communication is crucial, regardless of whether your audience is your workforce, or your customers. Why not add an animated character or mascot to your advertising, or e-learning programme?