In today's fast-paced business environment, change management has become a crucial element for organisational success. However, managing change can be a daunting task, as it often involves changing the existing organisational structure, processes, and culture. To address this challenge, leading businesses are increasingly proposing a new approach to driving organisational change through gamification. In this [...]

Pharmacy education and training is, for an obvious fact, crucial in ensuring that healthcare professionals are equipped with the necessary skills and knowledge to provide safe and effective care to patients. However, traditional methods of teaching and learning may not always provide learners with the most engaging and immersive experiences suitable for modern medicine practices. [...]

Virtual reality (VR) is no longer just for gaming and entertainment. In recent years, it has been adopted by various industries to enhance employee training and learning experiences. The benefits of VR in training are numerous, especially in the workplace; compared to lectures (5%), reading (10%), and audio-visual learning (20%), 360 VR training has a [...]

Augmented Reality (AR) and Virtual Reality (VR) has in recent years opened up a whole new world of possibilities in various industry sectors, but within healthcare (specifically medical training) the benefits just seem to keep on coming. As such, Mixed Reality (MR) is quickly becoming a mainstay in the medical field, promising to revolutionise how [...]

In 2022, construction accounted for 25% of worker fatalities and the fatal injury rate almost doubled that of other industries. Suffice to say, more needs to be done to reduce risk in the construction industry - and virtual reality (VR) could be the tool to change the game entirely. With traditional methods of safety training [...]

The global COVID pandemic shone a spotlight on communications within the pharma industry - and the effect was startling. Increasingly, pharma companies and services face a widening disconnect between themselves and their patients. Internal communications flag, as employees question the approach of the business that employs them. Healthcare stagnates and processes flounder as a vital [...]

Projected to grow by 19.2% CAGR by 2029 (GlobeNewswire), and given the ever-expanding sophistication of animation software, 3D medical animations are booming right now - and with good reason. Doctors, healthcare professionals and patients around the world are realising the benefits of using animatic 3D models to visualise and conceptualise many different aspects within the [...]

Organisations within the pharmaceuticals industry routinely face unrelenting pressure to consistently deliver breakthrough solutions in record time. The Covid-19 pandemic and the unparalleled vaccine development turnaround from companies such as Pfizer and AstraZeneca has only amplified this already unyielding supply and demand dynamic. There is no denying that technologies such as IoT and AI played [...]

According to self-report data from the Labour Force Survey, 565,000 workers sustained a non-fatal injury at work in 2021/22. Whether caused by slips and trips, handling and carrying, or being struck by a moving object, the workplace is one of the most common places for an accident to happen. While there are many variations of [...]

There’s no escaping the fact - biotech is a complex world. Pharmacology encompasses myriad, often-complicated topics and processes, and forward-facing pharmaceutical companies need many strings to their bow. At any given time, the onus may be on pharma companies to provide elements such as: MOA (mechanism of action) demonstrations, novel healthcare research, doctor and nurse [...]

“A game is an opportunity to focus our energy, with relentless optimism, at something we’re good at (or getting better at) and enjoy. In other words, gameplay is the direct emotional opposite of depression.” - Jane McGonigal, author, researcher, designer By now, gamification has to be the corporate world’s worst-kept secret. As a tool for [...]

For countless businesses, the office, warehouse, an outdoor plot - or any other premises - is irreplaceable; it’s the very nerve centre of operations. Sadly, however, no physical location is ever truly free from fire hazards, and sometimes, the worst can happen. It only takes a spark to start a fire (or wildfire) that can [...]

Most people have a very specific idea of what a ‘gamer’ is; the term usually conjures up a specific image in the mind. But the reality of today’s gamer couldn’t be more different, with the prevalence of mobile games and pandemic living having a huge impact on shifting the demographics of who a gamer is. [...]

In the words of Henry Ford, founder of the Ford Motor Company and one of the 20th century’s most successful business people, “the only thing worse than training your employees and having them leave, is not training them and having them stay.” Indeed, the business value of an effective training program, and the implementation of [...]

Enterprise is, for better or worse, the energy that makes our consumer world go round. Businesses come in all shapes and sizes, selling all manner of different products and services, catering to every conceivable market demographic. But of the almost 5.6 million companies in the UK, and the 213 million that are estimated to exist [...]

Nine seconds. That's the purported attention span of the much-maligned goldfish. But, somewhat less-amusingly, the modern human consumer has an attention span of eight - just eight - seconds, meaning that humans have weaker concentration abilities... than goldfish. That's according to research by Microsoft, and reported in TIME magazine, anyway. The headline-grabbing and slightly tongue-in-cheek [...]

It’s no secret that engaged employees are motivated employees. Moreover, job satisfaction drives productivity and profits. Surveys show that a happy workforce produces higher levels of performance, less absenteeism and better employee retention. The key question for businesses is how to keep your employees motivated to work for your company. With advancements in technology, and [...]

The pharmaceutical industry has an extensive reach. However, large companies within this sector do not have a strong brand perception with the public. One of the challenges pharmaceutical companies need to overcome is communication. For the most part, pharma communication is the existing paradigm that is neither informative, engaging or memorable. So what can companies [...]

Video content now makes up a huge part of what it means to be online, and more than even before, businesses are finding new ways to interact with new audiences through video production. With social media platforms like TikTok encouraging such a rapid turnover of video content, it’s not surprising that companies are quickly slotting [...]

Gone are the days of cumbersomely explaining concepts via long-winded emails, or worse, in a hastily thrown-together PowerPoint presentation. The digital world has moved on in leaps and bounds, and with it, we possess a far more sophisticated and potent method of messaging at our fingertips. In this day and age, with the aid of [...]

Animated explain videos are an effective medium for corporate videos. The majority of people prefer to watch a video than read manuals and FAQs. Videos also make sense from a time management perspective. We’ve previously discussed how animated videos can help to make your internal comms more interesting. However, we’ve noticed the scripts for explainer videos [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Merck, Novartis, Takeda, GSK, and the NHS to help them visualise their messages. We have an extensive history and understanding of immersive communication processes. We know how important it is [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Reckitt, Unilever, Danone, Nestlé, and Coca-Cola to help them visualise their messages. We have an extensive history and understanding of immersive animation processes. We know how important it is to [...]

Working remotely is the new normal. Even before the coronavirus ushered in a new paradigm of working from home, a growing trend for gig economies and telecommunicating was becoming increasingly popular. A presentation compiled by Upwork predicted that 75% of teams would be composed of remote workers this decade. During the lockdown, Zoom subscribers exploded from 10 million [...]

It is estimated that 75% of the UK workforce will be millennials and Gen Z by 2025. These tech-centric age groups are already changing the way we work, and place unprecedented demands on employers. Whilst the media portray millennials as the most problematic generation for employers, that is not necessarily the case. A report published by PwC suggests [...]

If there’s ever been a time for animation to communicate company messages, it's now. Animation can help companies communicate changes easier, increase engagement, soften negative responses to wholesale changes, and alleviate fears your employees have about Covid-19. Disruptive technologies have been turning the screw on the need for digital transformation in the corporate world for [...]

Gamification changes the way employees interact and engage with their work and their co-workers. Because gamification makes learning interactive, the mechanics improves employee engagement and inspires collaboration by encouraging co-workers to interact and share. The essence of gamification is a rewards system. It works by eroding users with in-game feedback and proactive messages. featuring the [...]

Everybody knows the first day of a new job sucks. This has been a fact of life for as long as anyone can remember. The only real surprise is that more companies haven’t done anything to improve the onboarding process before now. In their book, ‘The Power of Moments’ Dan and Chip Heath describe an [...]

E-learning has been tipped to be a breakthrough for productivity. For employees to have a source they can turn to at the touch of a button enables them to learn quicker without interrupting other team members.

Employees are a company’s most important asset. Securing the top talent in your industry is only achievable if you have an awesome onboarding program. Implementing an onboarding program that is educational, thoughtful, fun and engaging fosters motivation and instils a willingness to stay and succeed with your company.

If you’re honest with yourself – really honest – the content published on your internal communications channel is boring. Communication defines a workplace culture. Effective internal comms ensures the organisation is working together as a single cell trying to evolve and multiply.

When you launch a new product, your employees need to understand the features and benefits better than your customers. Engaging and informative content has become a primary focus in marketing.