Post-Pandemic corporate restructuring
The most difficult challenge companies face during a process of change is your employees. People systematically complain about change because they prefer to stay in the comfort zones their habitual mind has created for them.
Humans are creatures of habit because we have a fear of the unknown. Post-pandemic businesses will be fraught with changes and one has to question how some people will cope with this amount of disruption on a personal level.
Animation is proven to reduce stress. As a matter of fact, some therapist recommends watching cartoons to their anxiety patients. The simplicity of animation is also why millions of “kidults” rave over made-for-adult cartoons such as the Simpson, South Park and Family Guy. GIFs are so popular on social media networks because they are fun.
People relate to animation because visual information is processed in the medial temporal lobe of the brain which is where emotions are also processed. Thus visual stimuli and emotions are inextricably linked in the brain. Animation also encourages conversation. Once employees start talking about the proposed changes with their employees, they share ideas and can provide inspiration for one another than allays any lingering concerns.
Communicating values and visions
In a post-pandemic world, team members will spend more time apart. With the majority of team meetings conducted through video-hosting platforms, a lot of innovation and creativity will be lost. Animation can help businesses communicate major pipeline plans more effectively.
Animation helps businesses to define strategic direction and focus on organisational goals far easier than oral conversation and written documents. Words spoken in a virtual environment can easily be misunderstood, and unless you’re able to communicate your vision, the various departments that you need to collaborate end up pulling in different directions.
Visuals have been found to improve learning and understanding by up to 400 per cent. Animation stimulates cognitive function and imagination which makes it easier for the brain to process large amounts of information more quickly. Animated videos can also be easily tweaked. Or retweaked.
If your plans change over time, it’s a relatively quick process to make amendments to the content. There is no doubt that most businesses will have to make significant changes and the smartest way to make a stress-free impact is through animated videos.
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