Animated explainer videos are an excellent way of getting your point across. Especially complex topics that are not easy to explain in writing. Communication is key.
We’ve already looked at how to communicate the why using animation in a previous article. This time round we’re going to look at how to use animation to communicate how you can convey your message to consumers, employees, professionals and students.
Communicating your “how” helps people to understand what you can do for them. For example, consumers want to know how you can help them to overcome their problems, needs and desires.
Employees, professionals and students want to know how they can utilise your products and services to help consumers.
Using animation to communicate how is the bridge between your business profits and customer satisfaction. Animated explainer videos are an effective solution for connecting the two sides.
Yet a high number of businesses struggle to communicate ‘how’ their services and products can help customers. Okay, we don’t have statistics to back that up, but you must admit, you see it all the time right?
And how else can you explain why 30% of businesses fail within the first two years of opening?
The fact of the matter is that consumers often don’t understand what companies do or how they can resolve their particular “pain point”. It’s difficult to convey this message on a website.
Explaining with animation, on the other hand, gives you an advantage over other mediums.