"Crucial to science education," in the words of Martin Rees, British cosmologist, astrophysicist and fifteenth Astronomer Royal, "is hands-on involvement: showing, not just telling; real experiments and field trips." In the digital world of today, rote-learning, memorisation and recitation are educational techniques of the past. We've awoken to the truth that 'practice makes perfect' - [...]

No matter your sector or industry, engaging your users is the first step on the path to success; fail to inspire, captivate and arrest people, and any subsequent efforts to make sales (or even be noticed) will be in vain - or, at least, significantly hindered. Our modern world is populated by human beings, consumers [...]

Augmented reality (AR) is an increasingly growing trend that is permeating numerous aspects of our life. It has multiple uses that inform, inspire and entertain. In a nutshell, AR can provide data in real-time that influences decision making. The technology allows users to visualise the real world with a digital augmentation overlay making for an [...]

The adoption of augmented reality (AR) as a corporate training tool is proving to be an effective approach. AR fosters faster learning, helps to improve soft skills, optimises workflow, reduces training material, saves time and enhances engagement. AR training tools in a corporate environment can be executed via a mobile device such as a smartphone [...]

Virtual reality (VR), augmented reality (AR) and mixed reality (MR) are opening doorways to the construction industry and enabling architects to take building designs to the next level. Economists estimate the latest VR technologies will lower construction costs by around 90% and could save the industry up to $15.8 billion that is typically lost due [...]

Over the years, technology has revolutionised our world. Technology has created amazing tools and resources from incredible communication inventions to medical procedures through the use of touch.

WebAR began with allowing users to place static objects in their real world and interact with them. This in itself was a big leap forward in browser technology, and gave a real taste of the possibilities for creating web based AR content.

Advertising is becoming increasingly more competitive and difficult in the digital age. Want to know how to spark up your corporate animation videos?

Virtual Reality and Augmented Reality applications are among the most dynamic technologies impacting the business world. Can your business afford to ignore VR and AR animation? Read more to find out our 5 top facts on how VR and/ or AR can enhance modern businesses.

Looking to make your own Augmented Reality (AR) application, and would like to integrate 2D and 3D into your application but unsure on how to create Target Images? Vuforia Developer is the software for you.

Investment banks are well-positioned to drive the adoption of immersive technologies by enhancing customer experience on digital platforms. Not only is VR and AR beneficial for financial institutions, it’s also a solution for your business clients.

Today, therapists are exploring the possibility of using virtual reality (VR) and augmented reality (AR) as an alternative treatment. Read more to see how VR can support and help patients with mental disorders.

In recent years, a spate of digital healthcare apps have been introduced to help HR officials manage the health and wellbeing of employees. This new breed of wellness apps are not only designed to deliver benefits for employees, but also employers. Can VR and AR impact wellbeing of employees and others?

Integrating virtual reality (VR) and augmented reality (AR) technologies into learning management systems (LMS) gives businesses an opportunity to measure the capability of employees and identify where improvements can be made. Do you know how many benefits there are when integrating VR/ AR with a LMS?

What is the best mode of media for your business increases the potential for businesses to engage your audience and aggregate your marketing efforts? Take a look here to see which applications can boost your business through immersive and innovative media spectrum’s.

Usually the first thing people think of when asked about augmented reality is its uses within the gaming industry, however we are now seeing more and more companies prove that AR is also a really useful tool for business and retail.