What types of pharma animation videos are proven to work?
Putting an animated video content strategy together is a little more complex than other mediums. However, you can easily reuse animated content across pharma communication – which makes it easier for content creators to organise the roll-out of your content strategy and keep the costs down.
For example, you might want to make a long-form piece of content with around 15 minutes of footage. You can then extract footage from that one piece of content to use across all your other platforms.
The content you include in the original piece could also address the various types of videos you can make. Let’s take a closer look below.
A video is a good way to introduce your company in a friendly, fun and accessible way. It should include your brand values and brand promise.
Medical Mechanism of Action (MoA)
3D Medical animation is the easiest way to show internal bodily functions – an animated process we call mechanism of action or MoA. This type of video is best suited for medical professionals that are interested to know how your products can help to treat their patients. MoA also makes consumers feel more at ease with medical concepts.
Pharma communication should inform the general public about the company. Animation can help you to raise awareness of your company culture in a fun and engaging way.
Despite being a great way to communicate, most corporate explainer videos are dry and rigid. Animation allows you to add the verve and energy that is missing from videos featuring real-life people.
Social Media Videos
As mentioned above, the type and length of videos you create should be determined by the social media platform you are posting you are posting the video.
There are more videos consumed on social media platforms than anywhere else. However, the likelihood of social media users sitting through a video about how to use a medical device is remote.
3D medical animation, on the other hand, provides you with a clear and easy way to display a device and helps viewers understand how it works.
Product Explainer Animation Videos
Regardless of whether you are creating an explainer video for marketing purposes or to show the end user how to use a medical device, animated videos increase engagement and understanding. You can also use explainer videos across a broader range of platforms such as waiting rooms in hospitals and clinics.
Whiteboard animation involves hand-sketching imagery so that it appears as the voice-over explains the concept. This is a visually engaging way to format videos because viewers want to know what happens next.