The Communicative Benefits of an Animated Video
The decision to utilise an explainer video maker, in order to visually render your idea or message, brings a range of operational and business benefits to your organisation. These include, but are not limited to:
- Streamlining and simplifying the messaging process
Some of the most successful explainer videos are actually used to communicate a complicated (or, at least, not an instantly-understandable) idea. Why? Because they take something complex and make it easily digestible, which makes viewers feel smart and dramatically improves the accessibility of the message.
People understand things more intuitively when viewed through the prism of a professional video, whether it’s a set of instructions, a video marketing strategy, process information, promotional videos or a product display. The simplicity of messaging is one of the key features of an animated explainer video; something which may have been a challenge to communicate in another way can be made painless and enjoyable via a short video.
- Making something your audience will remember
Capturing your viewer’s attention is one thing; keeping it, and ensuring your message stays in their mind even after the fact, is quite another. A top-quality video does more than simply explain things in a linear, 2D, A-to-B-to-C kind of way; by utilising clever animation styles you can bring your message to life, imbuing it with the originality, flair and zest necessary to ensure it has a deep and lasting impact.
This will, naturally, be aligned with your brand’s vision and values, so the powerful impression your video creates is deeply associated with your organisation’s identity. In other words, a professional animation explainer is engineered so that the central concept not only finds its target, but stays there long after the video has ended.
- Producing an infinitely-reusable asset
Short videos are by no means a one-and-done entity. You can turn specific elements of an explainer video – or indeed the whole thing – to any number of outlets, representing incredible ROI, the potential for limitless conversion rates, and a piece of creative collateral that keeps on giving.
Perfect example: you create a product demonstration video to show potential customers, during the testing and development stage. The product proves a hit, and you make the decision to mass produce it. You can pull segments of the video to release on your social media channels, and use it on a new, product-dedicated page on your website. From there, you might find one section of the video so succinct and compelling that you implement it on your homepage – that section might become your signature video introduction, and you roll it out across all your visual marketing material, eventually using it to spark instant brand awareness in stores and at conferences.
At least, that’s how we do things. At Sliced Bread Animation, we’ll create an animation for you which you’re free to adapt however you see fit. You own the licence; it’s your video, and we can help you modify or re-render it, whatever your goals may be. Contact us today for a chat about your next project.
- Optimising your business processes and efficiencies
If your organisation is aiming to streamline or modernise the way it operates, there’s no better way to communicate this to your teams than via a fun, engaging explainer video. This style of company-wide messaging can massively reduce the time and resources needed for training, as well as cut down on inconsistencies and other uncertainties.
For instance, rather than giving a lengthy ‘company culture’ talk on a Friday afternoon, when some staff may already have their minds on the weekend and others couldn’t make it due to various commitments, you could deliver the same message in a short, sweet, and compelling video, one that can be referred back to at any time.