Scientists developing artificial intelligence (AI) are quick to point out that teaching computers to be creative is a different methodology to how the human mind can be inventive. On the flip side, German artist, Mario Klingemann says “Humans are not original.” We typically find inspiration from what has been created in the past. The question on [...]

When I was a little boy I preferred to watch cartoons than children's TV programs with adults in. I much rather preferred to tune into the cartoon town of Trumpton and watch Pugh, Pugh, Barney McGrew and the boys than Floella Benjamin or John Craven. Animation has the power to hold children spellbound - and [...]

The media typically cover the topic of virtual reality (VR) from an entertainment perspective. In recent years, a variety of other stories have emerged as businesses began exploring the potential of using VR technology to capitalise on cost-saving opportunities. VR, however, has a number of other uses that extend far beyond shifting stock or entertaining [...]

Ever wondered the process on how a 3D animation is created and the pipeline behind it? Or hear the words Pre-Production, Production and Post Production, and are unsure on the terminology? Here’s is a quick guide for you to understand all the elements behind the production pipeline for a 3D animation. 

Looking to make your own Augmented Reality (AR) application, and would like to integrate 2D and 3D into your application but unsure on how to create Target Images? Vuforia Developer is the software for you.

The human brain is only able to retain a small percentage of information – even less when the student is not stimulated. As a result, the best method of learning in the current paradigm is repetition. Virtual Reality technology can enable more effective learning at a lower cost and in less time than many traditional learning methods.

Animated whiteboards can be used to educate audiences about your products, company, brand and strategy. You can even use them to explain mergers, acquisitions or organisational changes. However, do you know what a whiteboard animation is and it’s advantages?

Putting VR technology to practical business use provides advantages that have never been available in the past. And because the technology is so versatile, you can produce anything your imagination allows you to. Or in other words, whatever environment you need to help your business thrive.

In both film and animation production, there are several stages of development which contribute to producing a high-end quality product. Right at beginning of this process, before a single frame of animation is produced, there should be the storyboarding stage, this allows you to plot out the main action that goes on and to convey the correct emotion and/or message in the scene.

Let’s find out more about the 10 reasons for using animation in your business communication and marketing.

‘Storytelling’ is often thought of as a buzzword from decades ago, but is vital to understand the positive impact it can have when used in the workplace, or in your business’ marketing. People are attracted to stories – we are social creatures and crave that connection, whether we realise it or not. But where do you start?