Top 10 reasons for using animation in your business communication and marketing

1. Animated characters help communication

MTR Health And Safety Animation – Protective Gloves, 3D characters lifting a very heavy board

Characters are the vehicle through which a story or idea unfolds. Things happen to them or ‘through’ them and as we empathise with them we experience their emotions as if they were our own. A good character portrays the human condition in a way that deeply connects us with the idea or event that is being communicated. If the cared for character is open to a message, we, the viewer, are open to that message too. Read more about using characters in your animation here.

2. Boost conversion rates

5 ways animation can massively improve your corporate communications from Sliced Bread Animation on Vimeo.

Using animation to advertise a product can boost conversion rates by simplifying the message, and engaging viewers. 64% of website visitors are more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos. Want to know more about how money can be made through animation? Click here.

3. Drive social engagement

Network Rail Safety Culture Journey Social, whiteboard animation showing meeting about safety at work processes

Use animated videos in your brand’s social media presence is the users’ ability to share your content – a massive 92% of mobile video viewers share videos they have seen online with others on social media. Make sure it’s your video people are sharing, and easily expand your campaigns reach, and further your social engagement See how to maximise your social presence here.

4. Engage employees

5 Ways Animation Can Improve Your Communication, Clock and super fast communication

In addition to being memorable and entertaining, animation aids retention. If you want your employees to remember what they have seen, and change their day-to-day processes, animation should be a key consideration. Read more about how to communicate with your employees effectively here.

5. Tell your story

EBRD Explainer Animation, 3D characters looking At Clipboards with graphs and pie charts

At the beginning of this year, a study revealed that 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Using animation, we can blend the perfect mix of these visual assets, text and sound to connect with the senses of the viewer, while being easy to absorb and understand. Read more about starting your story here.

6. Boost that SEO

Infographic - How Animation And Video Can Improve Your SEO And ROI - illustrated statistics on video consumption

Having an animation on your business’ website shows search engines that your site is enriched with great media content. Consumers are demanding more and more video content from their online usage, which means that search engines will rank your website higher when it features an animated video. Check out more amazing animation SEO stats here.

7. Improve corporate communication with humour

MTR Health And Safety Animation, 3D comic character suffering an electric shock after sticking damaged cables together while standing in a puddle

Animation is the perfect medium for adding a bit of comedy into your internal communications, as it allows you to create situations that you couldn’t show with live action video. Using humour in your internal communications can help create a more relaxed and open working environment. Found out more here.

8. Deliver top training

VR Environment of a Bedroom with a Fire by the plug socket, with a panel of text that says "Some people on site have specific responsibilities during a fire. If the fire alarm sounds at your service, who should do what?"

With the new generation of employees growing up in the digital age, traditional methods of learning are no longer a sufficient answer to their training needs. Animation creates a sense of involvement with information, and when coupled with interactive elements, the result is a more stimulating for the learner. Learn more about using animation in your training here.

9. Create a lasting impression

ERBD Trade Facilitation Programme, 3D cityscape central bank connected to surrounding banks

If you have a new product or service to promote, your animated content will make it last in the mind of your audience much more than a live-action video, or text as it’s infinitely more interesting! By animating your message you make it much easier for your audience to digest the information that they are getting, making your job as a communicator much simpler. Grab more tips on how to communicate your corporate message here.

10. Be original

Oculus VR Diabetes Voyager Game MoA Medical Blood Cells with graphic overlay and score figure

If we create something that stands out from the crowd, people tend to take notice and are naturally more interested in the point we are trying to get across. Originality gets people talking, and generates excitement. No one wants to watch something that they have already seen many variations of, we want something fresh and innovative. Find out more here.

Need we say any more? Take advantage of all the benefits animation can offer and drop us an email at or give us a call on +44 (0)207 148 0526.

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