Animation can not only help you stand out from the competition, it can also make money for your business. Marketing and advertising are key aspects of running a successful and financially viable company, and animation is such a simple but effective tool, yet sometimes overlooked.
Engage customers with an animated explainer video
The animated medium was created as a way of storytelling and illustrating complex ideas that were unable to be expressed through words or live-action film. This still holds true today, and a huge amount of companies are using animated explainer videos to express the service or product their business provides. An animated video can communicate a large amount of information in under a minute, while engaging the customer more than if they were presented with a written leaflet explaining the same ideas.
We created the below explainer video to illustrate how animation can massively improve corporate communications:
Boost conversion rates with animated video.
Using animation to advertise a product can boost conversion rates by simplifying the message, and also by being entertaining. A customer that understood and enjoyed an animated commercial is much more likely to make a purchase than if they saw a text heavy ad in a magazine or online. 64% of website visitors are more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos.
When Dropbox first started as a service, they took advantage of the effectiveness of animated content by limiting their homepage to a single video. This video increased conversion rates over 10%, and with the video being viewed 750,000 times in one month alone, the 10% increase resulted in several thousand extra sign ups per day.
Improve search engine presence with with video animation.
Because of this, a business can actually improve their search engine rankings by using animated videos on their website, as this improves their metrics such as bounce rate and the amount of time a user spends on the site. This in turn means customers are more likely to see the business when searching in Google. With statistics showing that 75% of users never scroll past the first page of search results, getting your business’ site as high as possible has never mattered more, and can have a huge impact on the money you make.
Animated character as spokesperson for business
Something as simple as incorporating an animated character into your brand can make a huge difference when it comes to brand recognition. GEICO, one of the largest insurance providers in the US, started using an animated gecko to help customers remember how to correctly pronounce the company’s name. The gecko was only supposed to feature in one ad, but the Screen Actors Guild 1999 strike forced GEICO to continue using him as their spokesperson. The company became inundated with customers and fans emailing and calling about the character, wanting to know whether they would see more of him. The animated lizard has since been inducted into Advertising Week’s Walk of Fame.
50 years before GEICO created their now legendary reptile mascot, Kellogg’s debuted their adverts containing animated characters such as Tony the Tiger. Prior to this, the advertising and packaging for the brand failed to catch people’s attention, and despite good sales, W.K. Kellogg wanted to stand out from the leagues of imitators he had amassed. Ad agency Leo Burnett started creating characters for Kellogg’s in 1950, starting with Tony the Tiger, and throughout the years following adding characters for each of their cereal brands. Kellogg’s continued to increase their advertising budget, and by 1970 their market share had rocketed to 45 percent.
Animation is a fantastic method of getting a message across to your consumers, and not only does it improve your business’ online presence and brand recognition, but it engages your audience and thereby drives sales. If we have convinced you to think about using animation in your advertising, or as an online explainer, get in touch with us by emailing [email protected], or call us on +44 (0)207 148 0526.