Back in the 1980s, role-playing gamebooks were all the rage. The ever-popular “Choose Your Own Adventure” book series spawned a whopping 184 entries, while the “Fighting Fantasy” series by Steve Jackson and Ian Livingstone lasted for 59 books. Fast forward four decades, and the same theory used in those gamebooks — adaptive learning — has [...]

Today’s workforce often lacks the time for complex, time-consuming training sessions. After all, by the time employees catch up on email, read the company newsletter, converse with colleagues on Slack, and participate in a few Microsoft Teams or Zoom calls, it’s more or less time to call it a day. How do businesses find time [...]

Immersing in New Realities Imagine stepping into a world where the boundaries between truth and fantasy blur, where every sight, sound and sensation is meticulously crafted to immerse you in a new reality. What was previously confined to your imagination transforms into a tangible world. These cutting-edge adventures are not only changing how we entertain [...]

Animated explainer videos are an excellent way of getting your point across. Especially complex topics that are not easy to explain in writing. Communication is key. We’ve already looked at how to communicate the why using animation in a previous article. This time round we’re going to look at how to use animation to communicate [...]

Communicate changes easily If there’s ever been a time for animation to communicate company messages, it's now. Animation can help companies communicate changes easier, increase engagement, soften negative responses to wholesale changes, and alleviate fears your employees have post-pandemic. Disruptive technologies have been turning the screw on the need for digital transformation in the corporate [...]

Video content now makes up a huge part of what it means to be online, and more than even before, businesses are finding new ways to interact with new audiences through video production. With social media platforms like TikTok encouraging such a rapid turnover of video content, it’s not surprising that companies are quickly slotting [...]

To those who don’t play video games, the concept might seem strange. Video games appear to be just another way to waste time, however a huge amount of the gaming industry is driven by storytelling. Just like books and films, many games tell in depth, complex and emotional stories, with games such as The Last [...]

Studies looking at the neurodiverse effects of video gaming found that purpose-designed game learning could be used as a treatment for children with learning difficulties. Researchers discovered that video games increase attention, reduce hyperactivity and nullify impulsivity - symptoms that are commonly associated with conditions such as autism and ADHD. Neurological conditions not only impede [...]

Non-fungible tokens (NFTs) became mainstream this year. The furore around the top-performing NFTs has captured the public imagination. Many of these unique tokens are already collector’s items. The NFT marketplace took off with the introduction of 10,000 software-generated “CryptoPunks” which netted the creators of the punk-style characters over $1 billion. Since then NFT collectables have exploded. [...]

Good story-telling has a narrative power that grabs the attention of your audience - and holds it! Research by the Statistic Brain Research Institute indicates you have approximately 8.25 seconds to pull your audience in. If you’re a marketer, you know that engaging your target audience is easier said than done! Think about your own [...]

This is a tutorial to help support the output of a PDF certificate using Articulate Storyline. Articulate 360 is a holistic suite of interconnected applications for one’s e-learning needs. From authoring, to sourcing assets, to training and collaborating. These apps include Storyline, Studio and Content Library 360. This tutorial will be focusing on Storyline, but [...]

What is Hand Tracking? Hand tracking has become an integral feature within recent generations of immersive technology and Virtual Reality (VR) devices. With the widespread adoption of this feature, engineers and developers are faced with a list of opportunities and challenges to tackle, most of which are related to human usage.  So what is hand [...]

What is Synthetic Data? Synthetic data is a result of artificially manufacturing any sort of data - whether it be images, texts, or audio - algorithmically, rather than generating the data type by real world events. These data sets are used as a stand-in for testing production or operational data, to further corroborate mathematical models [...]

Employees and customers are hungry for information. However, for businesses to communicate effectively, it is the core questions of what, how and why that brings clarity. Explaining the “why” with animation enforces understanding and builds trust. Moreover, people are more willing to respond in a positive way when they can comprehend the purpose behind their actions. The other challenge [...]

The 3D animation industry is becoming increasingly popular and firms are crying out for skilled animators. There are numerous opportunities for outsourcing, employment, revenue generation, and business growth. However, in order to make a career or an animation project profitable, animators have to be skilled in creating high-quality animation fast. Respectable animators should aim for [...]

It is said that creating and developing a game takes a whole village, but getting your game in front of players does not have to be an equally arduous task. There are a number of options for self publishing games with Unity3D. Getting player feedback as quickly as possible is vital for the game iteration [...]

Imagine opening your eyes to find yourself behind the controls of an aircraft, with no clue as to what any of the lights, buttons, and switches mean or do. Yet there they are, blinking, waiting to respond to your inputs even though you do not know what is expected of you. Now imagine another scenario [...]

Animated videos are increasingly surfacing across the internet. They appear on client websites and the multitude of social media platforms. It’s also fair to say animation is a favourite medium for corporations to make their internal communications more engaging. This is the beauty of animated videos. They are highly flexible and can be used in multiple [...]

Virtual Reality has the potential to enhance the lives of individuals in recovery, take house-bound patients on adventures they cannot physically experience, enable people with disabilities to perform activities that would otherwise be unsafe and help people with certain impairments learn new skills. Numerous scientific investigations around the world are waking people up to the [...]

Creating Personas Saves You Time, Money and Headaches A lot of money goes down the drain during the product development process. Yet more cash is splashed and wasted on marketing a product that was never right for your audience in the first place. Brands are then faced with entering the design process and product development [...]

Everybody knows the first day of a new job sucks. This has been a fact of life for as long as anyone can remember. The only real surprise is that more companies haven’t done anything to improve the onboarding process before now. In their book, ‘The Power of Moments’ Dan and Chip Heath describe an [...]

"Focus on the user and all else will follow.” ~ Google How many times have you been left frustrated trying to find a product you want on a website, or even more commonly, trying to purchase something online? Every interaction a brand has with a consumer has to be meaningful and offer value. To engage [...]