So, you want to get a message to your employees, colleagues or customers that grabs their attention and is informative? Here at Sliced Bread we have proven knowledge of how video and animation campaigns can drive viewer engagement.

In both film and animation production, there are several stages of development which contribute to producing a high-end quality product. Right at beginning of this process, before a single frame of animation is produced, there should be the storyboarding stage, this allows you to plot out the main action that goes on and to convey the correct emotion and/or message in the scene.

Are your internal communications failing to connect with your workforce? Using characters can help break down the barrier between a company and their employees as they can identify with the characters on a emotional level. It gives them an instant connection with what they are viewing and the information being communicated.

Do you have to work with a shoestring budget and still want experienced animators to bring your message to life? It can be done, read more to find out how.

Okay, it’s safe to say we are firm believers in the potential of animation in your marketing mix. However, when it actually comes to designing your animation, how do you know what works best for your business?

Let’s find out more about the 10 reasons for using animation in your business communication and marketing.

Communication within business is vital to success, whether that’s between you and your consumer, you and your shareholders, or you and your employees. If we communicate effectively we can improve productivity, moral, efficiency.

We know our social channels need to look good, and host interesting content, but the question for most people is: how do we effectively engage with our viewers and followers?

‘Storytelling’ is often thought of as a buzzword from decades ago, but is vital to understand the positive impact it can have when used in the workplace, or in your business’ marketing. People are attracted to stories – we are social creatures and crave that connection, whether we realise it or not. But where do you start?

How animation can be used to improve your search engine optimization. As consumers demand more video content from their online usage, search engines will rank your website higher when it features an animation video. But is your business making the most of one of the effective elements out there today to improve your SEO?

Communication is crucial, regardless of whether your audience is your workforce, or your customers. Why not add an animated character or mascot to your advertising, or e-learning programme?

We are more likely to discuss something funny or shocking that we have seen with our colleagues, as videos of this nature are inherently more interesting to us. Discussing what they have seen is a positive way of actively engaging with the information.

Animation is fast becoming the go-to technique to illustrate medical devices and processes because it is a clear and easy way to communicate a product’s benefits.

Usually the first thing people think of when asked about augmented reality is its uses within the gaming industry, however we are now seeing more and more companies prove that AR is also a really useful tool for business and retail.

There are as many ways to implement a training program as there are things to train—but not all are equally effective. Animation is an extremely efficient, effective, and enjoyable tool for teaching. Find out why here!

Gantt charts are particularly helpful if you are working with a team because they allow everyone to see what stage the animation is at, and who is working on what and are a widely used project management tool that are an invaluable part of the planning process when producing an animation project.

When producing video, games or learning content, is sound a key part to your process, or is it an after thought?

Have you been thinking about delving into animation for your corporate communications, but not quite ready to take the plunge? Well here are 5 ways that your communications will massively benefit by coming to Sliced Bread Animation!

Following on from the success of the Kuoni Universe we recently completed another 5 hand drawn whiteboard explainer videos as part of Kuoni’s Annual Report collateral. Click here to view all 5 animations.

With this type of 3D animation, Mechanism-of-Action (MoA) viewers can see for themselves how it interacts with the complex mechanisms of the body, providing a virtual insight into how advances in pharmaceutical research really works.

Its a question we get asked quite a lot, especially as animation can often perceived to be the most expensive part of the video production process.