Enterprise is, for better or worse, the energy that makes our consumer world go round. Businesses come in all shapes and sizes, selling all manner of different products and services, catering to every conceivable market demographic. But of the almost 5.6 million companies in the UK, and the 213 million that are estimated to exist [...]

Nine seconds. That's the purported attention span of the much-maligned goldfish. But, somewhat less-amusingly, the modern human consumer has an attention span of eight - just eight - seconds, meaning that humans have weaker concentration abilities... than goldfish. That's according to research by Microsoft, and reported in TIME magazine, anyway. The headline-grabbing and slightly tongue-in-cheek [...]

It’s no secret that engaged employees are motivated employees. Moreover, job satisfaction drives productivity and profits. Surveys show that a happy workforce produces higher levels of performance, less absenteeism and better employee retention. The key question for businesses is how to keep your employees motivated to work for your company. With advancements in technology, and [...]

Immersive VR training can be used to construct riskless environments, accelerate onboarding processes, and vastly improve ROI; and yet, only just over a quarter of all businesses are currently using VR to train employees (Finances Online). At Sliced Bread Animation, we've developed a number of high-quality VR training projects for our clients, helping to create [...]

No matter your sector or industry, engaging your users is the first step on the path to success; fail to inspire, captivate and arrest people, and any subsequent efforts to make sales (or even be noticed) will be in vain - or, at least, significantly hindered. Our modern world is populated by human beings, consumers [...]

Video content now makes up a huge part of what it means to be online, and more than even before, businesses are finding new ways to interact with new audiences through video production. With social media platforms like TikTok encouraging such a rapid turnover of video content, it’s not surprising that companies are quickly slotting [...]

To those who don’t play video games, the concept might seem strange. Video games appear to be just another way to waste time, however a huge amount of the gaming industry is driven by storytelling. Just like books and films, many games tell in depth, complex and emotional stories, with games such as The Last [...]

By now most people have at least heard of virtual reality (VR). Whilst experience with VR still remains a mystery to most, interest in the technology has been gaining momentum for more than a decade - but the concept of virtual reality is much older. You may be surprised to learn the idea of VR [...]

Virtual reality, animation and gamification are the stand-out performers in digital learning environments. Whilst these relatively new technologies are not ubiquitously established tools across the board - yet - researchers agree that the emotional provocation they offer can significantly enhance learning. The fact of the matter is that immersive technologies make experiences feel real. This [...]

Introduction Haptic Authoring Pipeline for the Production of Immersive Experiences, or HAPPIE for short, was an Innovate UK funded Research and Development project that Sliced Bread Animation was more than excited to tackle in the later months of 2019 through to 2021. The aim of the research was to build projects that would give a [...]

Gamification is a visually engaging and creative tool used in e-learning that enables you to introduce new employees to your company training program. It can also be used for ongoing training and making your internal comms more engaging. With hybrid models likely to become the standard for the vast majority of businesses in the post-pandemic [...]

With several years of commercial e-learning projects designed and developed for virtual reality devices, Sliced Bread Animation has taken a look to further build on this knowledge-base by adding haptic and force feedback aspects to e-learning experiences. In relation to the technology world, haptic feedback encapsulates every device that provides a sensation of digital touch. [...]

The global drive for workplace efficiency has placed new demands on businesses and employees. Whilst firms expect individuals to deliver a high-quality performance, employees expect on-the-job e-learning programs that enable them to develop quickly. New-generation technologies have played a part in this paradigm shift. Researchers at Warwick University found that Virtual Reality (VR) simulations are [...]

Good story-telling has a narrative power that grabs the attention of your audience - and holds it! Research by the Statistic Brain Research Institute indicates you have approximately 8.25 seconds to pull your audience in. If you’re a marketer, you know that engaging your target audience is easier said than done! Think about your own [...]

What is Hand Tracking? Hand tracking has become an integral feature within recent generations of immersive technology and Virtual Reality (VR) devices. With the widespread adoption of this feature, engineers and developers are faced with a list of opportunities and challenges to tackle, most of which are related to human usage.  So what is hand [...]

We make it our mission to transform our clients’ requirements into immersive 3D medical animation that captivate and engages your target audiences. We partner with clients such as Merck, Novartis, Takeda, GSK, and the NHS to help them visualise their messages. We have an extensive history and understanding of healthcare industry. We know how important [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Reckitt, Unilever, Danone, Nestlé, and Coca-Cola to help them visualise their messages. We have an extensive history and understanding of immersive animation processes. We know how important it is to [...]

Virtual reality (VR), augmented reality (AR) and mixed reality (MR) are opening doorways to the construction industry and enabling architects to take building designs to the next level. Economists estimate the latest VR technologies will lower construction costs by around 90% and could save the industry up to $15.8 billion that is typically lost due [...]

Let’s not disguise the fact: e-learning content can be about exciting as a rice cracker. You may be wondering, therefore, how we have the audacity to make the bold claim advertised in the title of this article. Truth be told, we have a few tricks up our sleeves that might interest you. It appears the biggest barrier [...]

When trying to achieve realism and high definition in Unity, it is important to study lighting techniques within game engines (such as Unity & Unreal) to see how much you can push a scene and how much others have been able to achieve. Once you’ve done some research, find an image with nice lighting similar [...]

Real-Life Examples Of How Businesses Are Adopting VR Technology It doesn’t seem all that long ago since businesses made the transition to digital technology. Yet the next phase of the technological revolution in the workplace is already picking up pace rapidly; virtual reality (VR) simulators. VR technology has been slow to break into the commercial [...]

Overview There are two major players when it comes to the subject of game engines - Unity3D and Unreal Engine. Both of these engines have been steadily and rapidly evolving along with the gaming industry. Some of the world’s most popular games are powered by these engines, such as Fortnite with the Unreal Engine, and [...]

Gamification changes the way employees interact and engage with their work and their co-workers. Because gamification makes learning interactive, the mechanics improves employee engagement and inspires collaboration by encouraging co-workers to interact and share. The essence of gamification is a rewards system. It works by eroding users with in-game feedback and proactive messages. featuring the [...]

The 3D animation industry is becoming increasingly popular and firms are crying out for skilled animators. There are numerous opportunities for outsourcing, employment, revenue generation, and business growth. However, in order to make a career or an animation project profitable, animators have to be skilled in creating high-quality animation fast. Respectable animators should aim for [...]

It is said that creating and developing a game takes a whole village, but getting your game in front of players does not have to be an equally arduous task. There are a number of options for self publishing games with Unity3D. Getting player feedback as quickly as possible is vital for the game iteration [...]

Christina came to the UK from Austria to study animation at Bristol University where her talent was spotted by Aardman Animations. She worked on a number of Aardman projects including ‘Morph’ and ‘Rex the Runt’ and was an animator on the internationally successful “Chicken Run”. A few years later, in 2002, Christina set-up Sliced Bread [...]

Imagine opening your eyes to find yourself behind the controls of an aircraft, with no clue as to what any of the lights, buttons, and switches mean or do. Yet there they are, blinking, waiting to respond to your inputs even though you do not know what is expected of you. Now imagine another scenario [...]

Animated videos are increasingly surfacing across the internet. They appear on client websites and the multitude of social media platforms. It’s also fair to say animation is a favourite medium for corporations to make their internal communications more engaging. This is the beauty of animated videos. They are highly flexible and can be used in multiple [...]

Virtual and mixed reality technology has made a significant impact in giving businesses the ability to replicate real-world situations in a safe environment. The latest technologies have significantly enhanced training and learning. The next stage of development is to replicate the feel of objects in the virtual world using haptic tactile feedback technology. Haptics aims [...]

Scientists developing artificial intelligence (AI) are quick to point out that teaching computers to be creative is a different methodology to how the human mind can be inventive. On the flip side, German artist, Mario Klingemann says “Humans are not original.” We typically find inspiration from what has been created in the past. The question on [...]

The media typically cover the topic of virtual reality (VR) from an entertainment perspective. In recent years, a variety of other stories have emerged as businesses began exploring the potential of using VR technology to capitalise on cost-saving opportunities. VR, however, has a number of other uses that extend far beyond shifting stock or entertaining [...]

Virtual Reality has the potential to enhance the lives of individuals in recovery, take house-bound patients on adventures they cannot physically experience, enable people with disabilities to perform activities that would otherwise be unsafe and help people with certain impairments learn new skills. Numerous scientific investigations around the world are waking people up to the [...]