In the heart of London, where the business ecosystem is as diverse and competitive as ever, standing out requires more than just innovation - it requires a compelling story. Imagine explaining your business at a high-stakes meeting. You have only a couple of minutes to convey the essence of what you do. You stick to [...]

Immersing in New Realities Imagine stepping into a world where the boundaries between truth and fantasy blur, where every sight, sound and sensation is meticulously crafted to immerse you in a new reality. What was previously confined to your imagination transforms into a tangible world. These cutting-edge adventures are not only changing how we entertain [...]

Studies looking at the neurodiverse effects of video gaming found that purpose-designed game learning could be used as a treatment for children with learning difficulties. Researchers discovered that video games increase attention, reduce hyperactivity and nullify impulsivity - symptoms that are commonly associated with conditions such as autism and ADHD. Neurological conditions not only impede [...]

Non-fungible tokens (NFTs) became mainstream this year. The furore around the top-performing NFTs has captured the public imagination. Many of these unique tokens are already collector’s items. The NFT marketplace took off with the introduction of 10,000 software-generated “CryptoPunks” which netted the creators of the punk-style characters over $1 billion. Since then NFT collectables have exploded. [...]

Introduction Haptic Authoring Pipeline for the Production of Immersive Experiences, or HAPPIE for short, was an Innovate UK funded Research and Development project that Sliced Bread Animation was more than excited to tackle in the later months of 2019 through to 2021. The aim of the research was to build projects that would give a [...]

With animation software becoming easily accessible for nearly everyone with a computer or smartphone at hand, everyone can have a go at creating animation. Many online courses are available to get you either started in animation or equip you with the professional knowledge to truly let your talent sparkle. With all those technical advances it [...]

If you’re honest with yourself, the content on your internal communications platform is boring. Nobody is reading them. There could actually be a rack of reasons why your employees don’t read your intercoms but the main reason is a lack of engaging content. The problem most companies will encounter when internal communications are ignored are mistakes - and [...]

Employees and customers are hungry for information. However, for businesses to communicate effectively, it is the core questions of what, how and why that brings clarity. Explaining the “why” with animation enforces understanding and builds trust. Moreover, people are more willing to respond in a positive way when they can comprehend the purpose behind their actions. The other challenge [...]

Continuing on from Part 1 and Part 2. Disney v Warner Bros  The Golden Age of animation began in the early 1920’s and continues today. Disney was the first to transform cartoon characters into stars with the likes of Mickey Mouse, Donald Duck and Goofy.  The shades of Mickey Mouse first appeared in 1922 when Hugh Harman [...]

So continuing on from Part 1, Animated pictures made significant strides in the early 20th-Century. The first animated film was a series of funny faces created with stop-motion photography.  However, the foundations of animation as we know it today were laid two years later with the 1908 film, Fantasmagorie. The French artist Emile Cohl created the [...]

If you’ve never worked with an animation studio before you would be forgiven for being a little unsure about what the animation process is, and how it all works. Do you want to know exactly what to expect if you work on an animation project with Sliced Bread Animation?

Christina came to the UK from Austria to study animation at Bristol University where her talent was spotted by Aardman Animations. She worked on a number of Aardman projects including ‘Morph’ and ‘Rex the Runt’ and was an animator on the internationally successful “Chicken Run”. A few years later, in 2002, Christina set-up Sliced Bread [...]

We are very pleased to announce that we have won funding for the Audience of the Future programme by UK Research and Innovation through the Industrial Strategy Challenge Fund.

Ever wondered the process on how a 3D animation is created and the pipeline behind it? Or hear the words Pre-Production, Production and Post Production, and are unsure on the terminology? Here’s is a quick guide for you to understand all the elements behind the production pipeline for a 3D animation. 

There are lots of processes within an animation production pipeline, but 2 processes that seems to make heads turn with confusion is knowing the difference between a Playblast and a Render. Do you know the difference?

Whiteboard animations are brilliant for explaining processes and complex thoughts. They can bring a story to life and are engaging viewers through their hand drawn and warm approach. Are you considering producing one, but unsure on the animation production process? Here’s what you can expect when creating one at Sliced Bread.

WebAR began with allowing users to place static objects in their real world and interact with them. This in itself was a big leap forward in browser technology, and gave a real taste of the possibilities for creating web based AR content.

Advertising is becoming increasingly more competitive and difficult in the digital age. Want to know how to spark up your corporate animation videos?

Looking to make your own Augmented Reality (AR) application, and would like to integrate 2D and 3D into your application but unsure on how to create Target Images? Vuforia Developer is the software for you.

Ever wondered the process on how a Medical Mechanism-of-Action (MoA) Animation is created? Are you interested in developing a Medical MoA? Sliced Bread ‘Step by Step Process’ will guide you in the right direction on how to understand and achieve your desired idea.

If you’ve never worked with an animation studio before you would be forgiven for being a little unsure about what the animation process is, and how it all works. Do you want to know exactly what to expect if you work on an animation project with Sliced Bread Animation?

So, you want to get a message to your employees, colleagues or customers that grabs their attention and is informative? Here at Sliced Bread we have proven knowledge of how video and animation campaigns can drive viewer engagement.

Gantt charts are particularly helpful if you are working with a team because they allow everyone to see what stage the animation is at, and who is working on what and are a widely used project management tool that are an invaluable part of the planning process when producing an animation project.

Following on from the success of the Kuoni Universe we recently completed another 5 hand drawn whiteboard explainer videos as part of Kuoni’s Annual Report collateral. Click here to view all 5 animations.