Scientists developing artificial intelligence (AI) are quick to point out that teaching computers to be creative is a different methodology to how the human mind can be inventive. On the flip side, German artist, Mario Klingemann says “Humans are not original.” We typically find inspiration from what has been created in the past. The question on [...]

The media typically cover the topic of virtual reality (VR) from an entertainment perspective. In recent years, a variety of other stories have emerged as businesses began exploring the potential of using VR technology to capitalise on cost-saving opportunities. VR, however, has a number of other uses that extend far beyond shifting stock or entertaining [...]

Virtual Reality has the potential to enhance the lives of individuals in recovery, take house-bound patients on adventures they cannot physically experience, enable people with disabilities to perform activities that would otherwise be unsafe and help people with certain impairments learn new skills. Numerous scientific investigations around the world are waking people up to the [...]

We are very pleased to announce that we have won funding for the Audience of the Future programme by UK Research and Innovation through the Industrial Strategy Challenge Fund.

Over the years, technology has revolutionised our world. Technology has created amazing tools and resources from incredible communication inventions to medical procedures through the use of touch.

WebAR began with allowing users to place static objects in their real world and interact with them. This in itself was a big leap forward in browser technology, and gave a real taste of the possibilities for creating web based AR content.

Advertising is becoming increasingly more competitive and difficult in the digital age. Want to know how to spark up your corporate animation videos?

Virtual Reality and Augmented Reality applications are among the most dynamic technologies impacting the business world. Can your business afford to ignore VR and AR animation? Read more to find out our 5 top facts on how VR and/ or AR can enhance modern businesses.

Today, therapists are exploring the possibility of using virtual reality (VR) and augmented reality (AR) as an alternative treatment. Read more to see how VR can support and help patients with mental disorders.

The human brain is only able to retain a small percentage of information – even less when the student is not stimulated. As a result, the best method of learning in the current paradigm is repetition. Virtual Reality technology can enable more effective learning at a lower cost and in less time than many traditional learning methods.

As the old axiom indicates, youth are the future of industry. But what will the world look like in years to come if today’s companies cannot engage the decision-makers of the future?

If you had a superpower, what would it be? Ours is to see into the future. We can actually do this. And we can do it for you too! How does developing an animated prototype in a sprint workshop sound?

Putting VR technology to practical business use provides advantages that have never been available in the past. And because the technology is so versatile, you can produce anything your imagination allows you to. Or in other words, whatever environment you need to help your business thrive.

Virtual Reality (VR) and 360 video are exciting new technologies that are rapidly changing the way we interact content. They provide a much more immersive experience for viewers, and the possibilities are endless.

Corporate training is moving into the eLearning space, it is not always easy for trainers to easily identify areas of weaknesses in employees. However, with advanced tools that can track quantifiable data on dedicated training platforms – such as Experience API – trainers and trainees will achieve much more, much faster.

Virtual reality provides innovative ways to engage staff. Today’s employees value opportunities to learn about their jobs and grow into a role with the company they choose to work for.

Usually the first thing people think of when asked about augmented reality is its uses within the gaming industry, however we are now seeing more and more companies prove that AR is also a really useful tool for business and retail.