Sprint Workshops: Designing Innovation Through Animation

If you had a superpower, what would it be?

Ours is to see into the future. We can actually do this. And we can do it for you too!

How does developing an animated prototype in a sprint workshop sound?

When you need to innovate without dragging your heels, sprint workshops significantly speed up the process. They help you to structure business solutions by answering critical questions through design, prototyping, and testing. The purpose of a sprint workshop is to thrash out ideas but create a short-cut around hours of endless debate cycles. Once you settle on the ideas you feel have the most potential, we bring a prototype to life in a 3D animated video or application.

This is when you get to see into the future!

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What do Sprint Workshops Involve?

There are a number of ways to create a sprint workshop, but the structure should always include: goals-design-launch and learn.

The first step is to decide what the long-term goal will be and map out the challenges your experts need to resolve. The project can be as ambitious as you like, but should also be realistically achievable in five days.

Once you have addressed the problems, focus on solutions through critical assessment strategies, then remix and improve existing ideas.

The next step is to sketch your designs and weave them into a storyboard. At least, this is what most company’s do.

But we don’t.

Sliced Bread Animation take visuals to another level by creating a 3D animation video of your prototype. Videos give you a visual of how the product could look and what the user-experience will be. This method also gives you the opportunity to test the product before you build it in the real world. As a result, you have the benefit of fast-forwarding into the future without committing to the financial outlay typically associated with new product designs.

Not only that, an animated video can also include elements of virtual reality and augmenting reality. This is video technology in its finest hour (to date) and enables you to bring your plans to life.

Why Use Animated Videos To Design A Prototype?

3D video is far more powerful than a 2D sketch. And with animation, you can create moving objects that can be manipulated, rotated and demonstrated. In essence, video enables you to build a bigger picture than a drawing.

From an internal perspective, animated prototypes bring potential problems to your attention in the early stages of development and gives you a head start in finding the solutions. Once the prototype is ready for testing in the public domain, demonstrations presented in 3D animation have a strong and positive impact on the experience and conclusion of prospects.

For example, animation influences where users turn their attention. Therefore if there is a specific feature or build quality you want customers to know about, you can highlight this without making it too obvious that you are using it as a selling point.

Therefore, customers will make up their own minds without the demonstration feeling like a marketing ploy. What’s more, animated prototypes compel customers to buy-in at the initial offering stage.

The impact of animated video

Animations enhance the feature and benefits of a product and give customers a better idea of what they can expect from a product in the real world. The motion graphics capture attention.

Because images and motion are primary motivators of the human brain, 3D animated video has a genuine impact. It also facilitates learning because the motion graphics create a dynamic environment which provides users with more information.

Furthermore, animation can simulate existing systems. Prototypes are not limited to physical products but can also be used for software applications and digital platforms.

For example, we recently organised a ‘disruption workshop’ to examine one of our client’s existing applications they use in-house. The purpose of the exercise was to determine how the product could look in the future and what problems it can solve in light of evolving digital technologies.

Animated prototypes are the easiest way for developers to visualise software applications and make informed decisions.

For example, piecing together an interface during the building process is less easy to test on a storyboard. With animated video, you get to see exactly how it will look and function on a screen.

Animated technology has many other uses outside films and advertising. Furthermore, the technology compliments and supports sprint workshops. Together, they save you a lot of time, effort and money.

Do you have an idea for a new product? Why not get in touch and find out how our sprint workshops and 3D animation videos can help.