Nine seconds. That's the purported attention span of the much-maligned goldfish. But, somewhat less-amusingly, the modern human consumer has an attention span of eight - just eight - seconds, meaning that humans have weaker concentration abilities... than goldfish. That's according to research by Microsoft, and reported in TIME magazine, anyway. The headline-grabbing and slightly tongue-in-cheek [...]

It’s no secret that engaged employees are motivated employees. Moreover, job satisfaction drives productivity and profits. Surveys show that a happy workforce produces higher levels of performance, less absenteeism and better employee retention. The key question for businesses is how to keep your employees motivated to work for your company. With advancements in technology, and [...]

"Crucial to science education," in the words of Martin Rees, British cosmologist, astrophysicist and fifteenth Astronomer Royal, "is hands-on involvement: showing, not just telling; real experiments and field trips." In the digital world of today, rote-learning, memorisation and recitation are educational techniques of the past. We've awoken to the truth that 'practice makes perfect' - [...]

No matter your sector or industry, engaging your users is the first step on the path to success; fail to inspire, captivate and arrest people, and any subsequent efforts to make sales (or even be noticed) will be in vain - or, at least, significantly hindered. Our modern world is populated by human beings, consumers [...]

To those who don’t play video games, the concept might seem strange. Video games appear to be just another way to waste time, however a huge amount of the gaming industry is driven by storytelling. Just like books and films, many games tell in depth, complex and emotional stories, with games such as The Last [...]

By now most people have at least heard of virtual reality (VR). Whilst experience with VR still remains a mystery to most, interest in the technology has been gaining momentum for more than a decade - but the concept of virtual reality is much older. You may be surprised to learn the idea of VR [...]

Here at Sliced Bread Animation, we’ve worked on a range of different immersive VR experiences, from venturing inside the human heart to fire safety training in the workplace. In order to create these experiences, we need to use what's called the ‘Developer Mode’ on the oculus headset. The developer mode allows us to ‘sideload’ our [...]

Virtual reality, animation and gamification are the stand-out performers in digital learning environments. Whilst these relatively new technologies are not ubiquitously established tools across the board - yet - researchers agree that the emotional provocation they offer can significantly enhance learning. The fact of the matter is that immersive technologies make experiences feel real. This [...]

The adoption of augmented reality (AR) as a corporate training tool is proving to be an effective approach. AR fosters faster learning, helps to improve soft skills, optimises workflow, reduces training material, saves time and enhances engagement. AR training tools in a corporate environment can be executed via a mobile device such as a smartphone [...]

Gamification is a visually engaging and creative tool used in e-learning that enables you to introduce new employees to your company training program. It can also be used for ongoing training and making your internal comms more engaging. With hybrid models likely to become the standard for the vast majority of businesses in the post-pandemic [...]

With several years of commercial e-learning projects designed and developed for virtual reality devices, Sliced Bread Animation has taken a look to further build on this knowledge-base by adding haptic and force feedback aspects to e-learning experiences. In relation to the technology world, haptic feedback encapsulates every device that provides a sensation of digital touch. [...]

The global drive for workplace efficiency has placed new demands on businesses and employees. Whilst firms expect individuals to deliver a high-quality performance, employees expect on-the-job e-learning programs that enable them to develop quickly. New-generation technologies have played a part in this paradigm shift. Researchers at Warwick University found that Virtual Reality (VR) simulations are [...]

What is Hand Tracking? Hand tracking has become an integral feature within recent generations of immersive technology and Virtual Reality (VR) devices. With the widespread adoption of this feature, engineers and developers are faced with a list of opportunities and challenges to tackle, most of which are related to human usage.  So what is hand [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Merck, Novartis, Takeda, GSK, and the NHS to help them visualise their messages. We have an extensive history and understanding of immersive communication processes. We know how important it is [...]

We make it our mission to transform our clients’ requirements into compelling stories that captivate and engage target audiences. We partner with clients such as Reckitt, Unilever, Danone, Nestlé, and Coca-Cola to help them visualise their messages. We have an extensive history and understanding of immersive animation processes. We know how important it is to [...]

Virtual reality (VR), augmented reality (AR) and mixed reality (MR) are opening doorways to the construction industry and enabling architects to take building designs to the next level. Economists estimate the latest VR technologies will lower construction costs by around 90% and could save the industry up to $15.8 billion that is typically lost due [...]

When trying to achieve realism and high definition in Unity, it is important to study lighting techniques within game engines (such as Unity & Unreal) to see how much you can push a scene and how much others have been able to achieve. Once you’ve done some research, find an image with nice lighting similar [...]

Real-Life Examples Of How Businesses Are Adopting VR Technology It doesn’t seem all that long ago since businesses made the transition to digital technology. Yet the next phase of the technological revolution in the workplace is already picking up pace rapidly; virtual reality (VR) simulators. VR technology has been slow to break into the commercial [...]

Overview There are two major players when it comes to the subject of game engines - Unity3D and Unreal Engine. Both of these engines have been steadily and rapidly evolving along with the gaming industry. Some of the world’s most popular games are powered by these engines, such as Fortnite with the Unreal Engine, and [...]

Working remotely is the new normal. Even before the coronavirus ushered in a new paradigm of working from home, a growing trend for gig economies and telecommunicating was becoming increasingly popular. A presentation compiled by Upwork predicted that 75% of teams would be composed of remote workers this decade. During the lockdown, Zoom subscribers exploded from 10 million [...]

Christina came to the UK from Austria to study animation at Bristol University where her talent was spotted by Aardman Animations. She worked on a number of Aardman projects including ‘Morph’ and ‘Rex the Runt’ and was an animator on the internationally successful “Chicken Run”. A few years later, in 2002, Christina set-up Sliced Bread [...]

Scientists developing artificial intelligence (AI) are quick to point out that teaching computers to be creative is a different methodology to how the human mind can be inventive. On the flip side, German artist, Mario Klingemann says “Humans are not original.” We typically find inspiration from what has been created in the past. The question on [...]

The media typically cover the topic of virtual reality (VR) from an entertainment perspective. In recent years, a variety of other stories have emerged as businesses began exploring the potential of using VR technology to capitalise on cost-saving opportunities. VR, however, has a number of other uses that extend far beyond shifting stock or entertaining [...]

Virtual Reality has the potential to enhance the lives of individuals in recovery, take house-bound patients on adventures they cannot physically experience, enable people with disabilities to perform activities that would otherwise be unsafe and help people with certain impairments learn new skills. Numerous scientific investigations around the world are waking people up to the [...]

We are very pleased to announce that we have won funding for the Audience of the Future programme by UK Research and Innovation through the Industrial Strategy Challenge Fund.

Over the years, technology has revolutionised our world. Technology has created amazing tools and resources from incredible communication inventions to medical procedures through the use of touch.

WebAR began with allowing users to place static objects in their real world and interact with them. This in itself was a big leap forward in browser technology, and gave a real taste of the possibilities for creating web based AR content.

Advertising is becoming increasingly more competitive and difficult in the digital age. Want to know how to spark up your corporate animation videos?

Virtual Reality and Augmented Reality applications are among the most dynamic technologies impacting the business world. Can your business afford to ignore VR and AR animation? Read more to find out our 5 top facts on how VR and/ or AR can enhance modern businesses.

Today, therapists are exploring the possibility of using virtual reality (VR) and augmented reality (AR) as an alternative treatment. Read more to see how VR can support and help patients with mental disorders.

The human brain is only able to retain a small percentage of information – even less when the student is not stimulated. As a result, the best method of learning in the current paradigm is repetition. Virtual Reality technology can enable more effective learning at a lower cost and in less time than many traditional learning methods.

As the old axiom indicates, youth are the future of industry. But what will the world look like in years to come if today’s companies cannot engage the decision-makers of the future?