“A game is an opportunity to focus our energy, with relentless optimism, at something we’re good at (or getting better at) and enjoy. In other words, gameplay is the direct emotional opposite of depression.” - Jane McGonigal, author, researcher, designer By now, gamification has to be the corporate world’s worst-kept secret. As a tool for [...]

For countless businesses, the office, warehouse, an outdoor plot - or any other premises - is irreplaceable; it’s the very nerve centre of operations. Sadly, however, no physical location is ever truly free from fire hazards, and sometimes, the worst can happen. It only takes a spark to start a fire (or wildfire) that can [...]

Most people have a very specific idea of what a ‘gamer’ is; the term usually conjures up a specific image in the mind. But the reality of today’s gamer couldn’t be more different, with the prevalence of mobile games and pandemic living having a huge impact on shifting the demographics of who a gamer is. [...]

In the words of Henry Ford, founder of the Ford Motor Company and one of the 20th century’s most successful business people, “the only thing worse than training your employees and having them leave, is not training them and having them stay.” Indeed, the business value of an effective training program, and the implementation of [...]

Enterprise is, for better or worse, the energy that makes our consumer world go round. Businesses come in all shapes and sizes, selling all manner of different products and services, catering to every conceivable market demographic. But of the almost 5.6 million companies in the UK, and the 213 million that are estimated to exist [...]

Immersive VR training can be used to construct riskless environments, accelerate onboarding processes, and vastly improve ROI; and yet, only just over a quarter of all businesses are currently using VR to train employees (Finances Online). At Sliced Bread Animation, we've developed a number of high-quality VR training projects for our clients, helping to create [...]

No matter your sector or industry, engaging your users is the first step on the path to success; fail to inspire, captivate and arrest people, and any subsequent efforts to make sales (or even be noticed) will be in vain - or, at least, significantly hindered. Our modern world is populated by human beings, consumers [...]

To those who don’t play video games, the concept might seem strange. Video games appear to be just another way to waste time, however a huge amount of the gaming industry is driven by storytelling. Just like books and films, many games tell in depth, complex and emotional stories, with games such as The Last [...]

The adoption of augmented reality (AR) as a corporate training tool is proving to be an effective approach. AR fosters faster learning, helps to improve soft skills, optimises workflow, reduces training material, saves time and enhances engagement. AR training tools in a corporate environment can be executed via a mobile device such as a smartphone [...]

With several years of commercial e-learning projects designed and developed for virtual reality devices, Sliced Bread Animation has taken a look to further build on this knowledge-base by adding haptic and force feedback aspects to e-learning experiences. In relation to the technology world, haptic feedback encapsulates every device that provides a sensation of digital touch. [...]

Good story-telling has a narrative power that grabs the attention of your audience - and holds it! Research by the Statistic Brain Research Institute indicates you have approximately 8.25 seconds to pull your audience in. If you’re a marketer, you know that engaging your target audience is easier said than done! Think about your own [...]

What is Hand Tracking? Hand tracking has become an integral feature within recent generations of immersive technology and Virtual Reality (VR) devices. With the widespread adoption of this feature, engineers and developers are faced with a list of opportunities and challenges to tackle, most of which are related to human usage.  So what is hand [...]

Virtual reality (VR), augmented reality (AR) and mixed reality (MR) are opening doorways to the construction industry and enabling architects to take building designs to the next level. Economists estimate the latest VR technologies will lower construction costs by around 90% and could save the industry up to $15.8 billion that is typically lost due [...]

When trying to achieve realism and high definition in Unity, it is important to study lighting techniques within game engines (such as Unity & Unreal) to see how much you can push a scene and how much others have been able to achieve. Once you’ve done some research, find an image with nice lighting similar [...]

Stories are integral to, if not the very definition of the human experience, learning, and culture. It is said that human beings have evolved to understand their existence in terms of the structure within spoken or written accounts of connected events, with narrative being the mechanism through which we have come to construct reality and [...]

Virtual and mixed reality technology has made a significant impact in giving businesses the ability to replicate real-world situations in a safe environment. The latest technologies have significantly enhanced training and learning. The next stage of development is to replicate the feel of objects in the virtual world using haptic tactile feedback technology. Haptics aims [...]

Scientists developing artificial intelligence (AI) are quick to point out that teaching computers to be creative is a different methodology to how the human mind can be inventive. On the flip side, German artist, Mario Klingemann says “Humans are not original.” We typically find inspiration from what has been created in the past. The question on [...]

The media typically cover the topic of virtual reality (VR) from an entertainment perspective. In recent years, a variety of other stories have emerged as businesses began exploring the potential of using VR technology to capitalise on cost-saving opportunities. VR, however, has a number of other uses that extend far beyond shifting stock or entertaining [...]

WebAR began with allowing users to place static objects in their real world and interact with them. This in itself was a big leap forward in browser technology, and gave a real taste of the possibilities for creating web based AR content.

Advertising is becoming increasingly more competitive and difficult in the digital age. Want to know how to spark up your corporate animation videos?

Virtual Reality and Augmented Reality applications are among the most dynamic technologies impacting the business world. Can your business afford to ignore VR and AR animation? Read more to find out our 5 top facts on how VR and/ or AR can enhance modern businesses.

Looking to make your own Augmented Reality (AR) application, and would like to integrate 2D and 3D into your application but unsure on how to create Target Images? Vuforia Developer is the software for you.

Today, therapists are exploring the possibility of using virtual reality (VR) and augmented reality (AR) as an alternative treatment. Read more to see how VR can support and help patients with mental disorders.

Corporate training is moving into the eLearning space, it is not always easy for trainers to easily identify areas of weaknesses in employees. However, with advanced tools that can track quantifiable data on dedicated training platforms – such as Experience API – trainers and trainees will achieve much more, much faster.

Virtual reality provides innovative ways to engage staff. Today’s employees value opportunities to learn about their jobs and grow into a role with the company they choose to work for.

Usually the first thing people think of when asked about augmented reality is its uses within the gaming industry, however we are now seeing more and more companies prove that AR is also a really useful tool for business and retail.