There are lots of processes within an animation production pipeline, but 2 processes that seems to make heads turn with confusion is knowing the difference between a Playblast and a Render. Do you know the difference?

Animated whiteboards can be used to educate audiences about your products, company, brand and strategy. You can even use them to explain mergers, acquisitions or organisational changes. However, do you know what a whiteboard animation is and it’s advantages?

It’s no secret that consumers love video content. The number of online videos views accumulates exponentially year-on-year. Google acknowledges the power of video by consistently ranking this media where it is most visible in search results.

Let’s find out more about the 10 reasons for using animation in your business communication and marketing.