Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, to encourage engagement with a product or service.
But, it’s more than just playing games – the concept of applying gameplay to non game applications or tasks gives the employee a better learning experience and environment, and is fast becoming the most creative tool in business when it comes to external marketing, internal communication, and e-learning.
Organizations with gamification in place improve engagement by 48 percent on average, and turnover rate by 36 percent.
It allows your employees to change their behaviour towards the work they are doing, be it in a competitive nature or enjoyable one, using animated game techniques to train them in the workplace brings a whole new dynamic to how they progress in their role. Which, in turn, leads to a great impact on your bottom line through higher staff retention and higher performance. It’s fun, and if they feel they are progressing and learning, they will enjoy their role, becoming more productive, pro-active, enthusiastic and efficient.
A recent survey found that 89% of those surveyed felt that a points system would boost their engagement at work or at university. In the same survey, 79% of the participants said that they would be more productive and motivated if their learning environment was more like a game.
Gamification also promotes information retention and recall, and encourages repeat visits as users enjoy the sense of achievement. Techniques such as achievement badges, leaderboards, virtual currency or levels influence your natural desire for socializing, learning, competition, achievement and status. Using rewards for players who accomplish desired tasks or competition engages them further; thus promoting a positive training experience.
If you are looking at updating or creating new training modules for your employees, drop us an email at [email protected] or give us a call on +44 (0)207 148 0526 to talk about how gamification could work for your workforce.