Animated explainer videos are an excellent way of getting your point across. Especially complex topics that are not easy to explain in writing. Communication is key. We’ve already looked at how to communicate the why using animation in a previous article. This time round we’re going to look at how to use animation to communicate [...]

Communicate changes easily If there’s ever been a time for animation to communicate company messages, it's now. Animation can help companies communicate changes easier, increase engagement, soften negative responses to wholesale changes, and alleviate fears your employees have post-pandemic. Disruptive technologies have been turning the screw on the need for digital transformation in the corporate [...]

The 3D animation industry is becoming increasingly popular and firms are crying out for skilled animators. There are numerous opportunities for outsourcing, employment, revenue generation, and business growth. However, in order to make a career or an animation project profitable, animators have to be skilled in creating high-quality animation fast. Respectable animators should aim for [...]

Scientists developing artificial intelligence (AI) are quick to point out that teaching computers to be creative is a different methodology to how the human mind can be inventive. On the flip side, German artist, Mario Klingemann says “Humans are not original.” We typically find inspiration from what has been created in the past. The question on [...]

Virtual Reality has the potential to enhance the lives of individuals in recovery, take house-bound patients on adventures they cannot physically experience, enable people with disabilities to perform activities that would otherwise be unsafe and help people with certain impairments learn new skills. Numerous scientific investigations around the world are waking people up to the [...]

Creating Personas Saves You Time, Money and Headaches A lot of money goes down the drain during the product development process. Yet more cash is splashed and wasted on marketing a product that was never right for your audience in the first place. Brands are then faced with entering the design process and product development [...]

Everybody knows the first day of a new job sucks. This has been a fact of life for as long as anyone can remember. The only real surprise is that more companies haven’t done anything to improve the onboarding process before now. In their book, ‘The Power of Moments’ Dan and Chip Heath describe an [...]

"Focus on the user and all else will follow.” ~ Google How many times have you been left frustrated trying to find a product you want on a website, or even more commonly, trying to purchase something online? Every interaction a brand has with a consumer has to be meaningful and offer value. To engage [...]