Struggling to engage your audience? Here are 3 ways digital animation is having a positive impact on businesses of all sizes…

Machine learning (ML) is getting a lot of headlines in the news. Not only is artificial intelligence becoming more advanced, it is also being used by more organisations to make significant improvements to their internal operations.

It’s no secret that consumers love video content. The number of online videos views accumulates exponentially year-on-year. Google acknowledges the power of video by consistently ranking this media where it is most visible in search results.

Putting VR technology to practical business use provides advantages that have never been available in the past. And because the technology is so versatile, you can produce anything your imagination allows you to. Or in other words, whatever environment you need to help your business thrive.

Virtual Reality (VR) and 360 video are exciting new technologies that are rapidly changing the way we interact content. They provide a much more immersive experience for viewers, and the possibilities are endless.

Corporate training is moving into the eLearning space, it is not always easy for trainers to easily identify areas of weaknesses in employees. However, with advanced tools that can track quantifiable data on dedicated training platforms – such as Experience API – trainers and trainees will achieve much more, much faster.

VR is not only for gaming and making films pop to life. Organisations are using VR technology to create real-world training programs for employees and marketers provide customers with fully-immersive experiences. Even if you don’t know much about virtual reality or the technology, you probably know enough about VR to recognize its potential. But what should your business expect from virtual reality, and is the technology worthy of all the hype?

For your vision to become a reality, you have to find a way of communicating your masterplan to a board of directors, staff and customers. In the past, you had to rely on written documents, graphs, images and rousing speeches. But was the message received?

Animation explainer videos enable businesses to penetrate the minds and memories of customers. Visual content is an effective way of selling products, ideas, and philosophies, together with providing customers with a broader understanding of what lies at the heart of your brand.

Our MD, Jamie Denham, spoke about “VR Technology for Medicine” at the Knowledge Transfer Network’s 9th Intelligent Imaging event in Glasgow. Imaging as the most information rich sensing technology is one of the most important technology widely utilised across human society and industries, from entertainment, healthcare, security, agriculture to transport, energy and space, etc.

What is the best mode of media for your business increases the potential for businesses to engage your audience and aggregate your marketing efforts? Take a look here to see which applications can boost your business through immersive and innovative media spectrum’s.

Virtual reality provides innovative ways to engage staff. Today’s employees value opportunities to learn about their jobs and grow into a role with the company they choose to work for.

The emergence of virtual reality (VR) provides users with the opportunity to have new experiences. For mental health practitioners, VR is the gateway into the world of patients suffering from mental health issues such as anxiety disorders and phobias.

If you’ve never worked with an animation studio before you would be forgiven for being a little unsure about what the animation process is, and how it all works. Do you want to know exactly what to expect if you work on an animation project with Sliced Bread Animation?

So, you want to get a message to your employees, colleagues or customers that grabs their attention and is informative? Here at Sliced Bread we have proven knowledge of how video and animation campaigns can drive viewer engagement.

In both film and animation production, there are several stages of development which contribute to producing a high-end quality product. Right at beginning of this process, before a single frame of animation is produced, there should be the storyboarding stage, this allows you to plot out the main action that goes on and to convey the correct emotion and/or message in the scene.

Stuck on how to fix VR playback on mobile devices? Follow our step by Step tutorial (video) on how to solve your problems.

Are your internal communications failing to connect with your workforce? Using characters can help break down the barrier between a company and their employees as they can identify with the characters on a emotional level. It gives them an instant connection with what they are viewing and the information being communicated.

Do you have to work with a shoestring budget and still want experienced animators to bring your message to life? It can be done, read more to find out how.

Voice-overs can be great for telling the story of your business, but they aren’t the only way your animation can explain its purpose.

On the 20th – 22nd April 2017, we exhibited at the VR Show at the Business Design Centre in London. It was a chance for us to show the production methods we use when building for VR.

Read about how our MD, Jamie Denham presented at the Virtual Reality Show London back in April 2017, showcasing our production process on the multi-award winning Virtual Valve project, and also talking about our learnings whilst working on VR projects.

Okay, it’s safe to say we are firm believers in the potential of animation in your marketing mix. However, when it actually comes to designing your animation, how do you know what works best for your business?

Want to find out what an internship looks like at Sliced Bread? Read more to find out Sera story and what she got up to!

Let’s find out more about the 10 reasons for using animation in your business communication and marketing.

Communication within business is vital to success, whether that’s between you and your consumer, you and your shareholders, or you and your employees. If we communicate effectively we can improve productivity, moral, efficiency.

We know our social channels need to look good, and host interesting content, but the question for most people is: how do we effectively engage with our viewers and followers?

‘Storytelling’ is often thought of as a buzzword from decades ago, but is vital to understand the positive impact it can have when used in the workplace, or in your business’ marketing. People are attracted to stories – we are social creatures and crave that connection, whether we realise it or not. But where do you start?

How animation can be used to improve your search engine optimization. As consumers demand more video content from their online usage, search engines will rank your website higher when it features an animation video. But is your business making the most of one of the effective elements out there today to improve your SEO?

Communication is crucial, regardless of whether your audience is your workforce, or your customers. Why not add an animated character or mascot to your advertising, or e-learning programme?

We are more likely to discuss something funny or shocking that we have seen with our colleagues, as videos of this nature are inherently more interesting to us. Discussing what they have seen is a positive way of actively engaging with the information.

Animation is fast becoming the go-to technique to illustrate medical devices and processes because it is a clear and easy way to communicate a product’s benefits.