Virtual Reality has the potential to enhance the lives of individuals in recovery, take house-bound patients on adventures they cannot physically experience, enable people with disabilities to perform activities that would otherwise be unsafe and help people with certain impairments learn new skills. Numerous scientific investigations around the world are waking people up to the [...]

Creating Personas Saves You Time, Money and Headaches A lot of money goes down the drain during the product development process. Yet more cash is splashed and wasted on marketing a product that was never right for your audience in the first place. Brands are then faced with entering the design process and product development [...]

"Focus on the user and all else will follow.” ~ Google How many times have you been left frustrated trying to find a product you want on a website, or even more commonly, trying to purchase something online? Every interaction a brand has with a consumer has to be meaningful and offer value. To engage [...]