In the heart of London, where the business ecosystem is as diverse and competitive as ever, standing out requires more than just innovation - it requires a compelling story. Imagine explaining your business at a high-stakes meeting. You have only a couple of minutes to convey the essence of what you do. You stick to [...]

Good story-telling has a narrative power that grabs the attention of your audience - and holds it! Research by the Statistic Brain Research Institute indicates you have approximately 8.25 seconds to pull your audience in. If you’re a marketer, you know that engaging your target audience is easier said than done! Think about your own [...]

‘Storytelling’ is often thought of as a buzzword from decades ago, but is vital to understand the positive impact it can have when used in the workplace, or in your business’ marketing. People are attracted to stories – we are social creatures and crave that connection, whether we realise it or not. But where do you start?