Healthcare Communications
We make it our mission to transform our clients’ healthcare communications into immersive 2D & 3D medical animation and XR immersive experiences that captivate and engages their intended audience.
We have partnered with clients such as Merck, Novartis, Takeda, Bayer, GSK, and the NHS to help them visualise their messages. We have an extensive history and understanding of healthcare communications.
We know how important it is to breakdown healthcare communications and deliver them economically without compromising the quality. We work fast and smart to deliver measurable results on time and on budget, ensuring each client receives exceptional and cost effective creative digital content.
3D Mechanism of Action – Healthcare Communications
We have a significant history of creating medical ‘Mechanism of Action’ (MoA) animations for several pharmaceutical and healthcare clients, as part of their healthcare communications. This type of 3D animation, allows viewers to really see for themselves how a device or product interacts with the complex mechanisms of the body, providing a virtual insight into how advances in pharmaceutical research work.
Through mechanism of action animations we are able to illustrate complicated products, and educate and reassure patients about their medical conditions. Directive voice-over and compelling storytelling, medical animation is a very effective medium for communicating complex or important healthcare communications.
Medical Mechanism of Action animations are the easiest and most effective way to show how a pharmaceutical product works inside the body, allowing the patient or healthcare professional can clearly see how the drug interacts with the body.
Diabetes Voyager – VR Medical Animation
To promote learning and understanding of the management of diabetes. We created an Oculus VR project called ‘Diabetes Voyager’, utilising Xbox Kinect. Our main role was the creation of the in-game 3D models, animation and lighting using Maya and Unity. The game allowed the user to travel inside the body of a diabetic patient, where they visited the heart, brain and vascular system, and faced key challenges related to diabetes management.
Diabetes Voyager is an educational, 360 degree, virtual reality experience created to highlight the challenges faced by HCPs in diabetes management. Using Oculus Rift and Microsoft Kinect technology, we designed and developed a full virtual reality environment. The Voyager teleports you inside the body of a patient, where you are challenged to improve the patient’s control of their diabetes – a task that takes you on a journey through the heart, vascular system and brain.
300 delegates streamed onto the stand to experience the Voyager during the three-day conference, totalling 35 hours of captivating virtual reality existence.
Patient Story – VR Medical Animation
To help launch a treatment for individuals living with primary immunodeficiency, a leading pharmaceutical company wanted a 360 VR animation to showcase the product and the patient’s story. We produced a film showing what the character’s life was like on her old treatment, and how using subcutaneous treatment has benefited her.
This animation tells an interesting patient story from a unique perspective of Sonja, who is currently living with primary immunodeficiency and the key message emphasises the advantages of switching to the new treatment. As a result of using it, Sonja is able to go about her daily life without letting the illness interfere.
For Sonja’s character, we initially drew up multiple designs and styles, so that the client could choose one. Then, Sonja’s character was built in 3D and rigged for animation. In addition, we decorated the room with bright-coloured walls and photographs, making the room feel like a real young person’s room so the user is immersed in the VR medical animation experience. After the two-month long project, the 360 film has been successful and well-received with event attendees and our client.
Syngenta – Healthcare Communications
This animated film for Syngenta explores a powerful example of healthcare communications in action, highlighting how storytelling and animation can be used to engage employees on complex compliance topics.
The film follows Carlos, an employee who faces an emotional dilemma after witnessing a colleague’s wrongdoing a situation that impacts both his team and the wider organisation. By presenting the issue through Carlos’ perspective, the narrative builds empathy and demonstrates how transparent communication supports ethical decision-making within a healthcare setting.
Carlos’ story is told through his own sketches, blending live-action footage and hand-drawn animation to create an authentic, personal tone. The transition into clean, 2D animation for the compliance process provides clarity and structure, ensuring the viewer can easily understand the correct course of action. This dual-style approach reinforces the importance of both emotional connection and procedural understanding two essential aspects of effective healthcare communications.
Benefits of using animation in healthcare communications:
- Simplifies complex information – animation can visualise compliance or ethical processes that may otherwise seem abstract.
- Encourages empathy and reflection – story-driven visuals help employees see the human impact of their actions.
- Maintains engagement – the blend of live-action and animation sustains attention and aids message retention.
- Supports sensitive topics – a stylised approach allows for respectful treatment of ethical or regulatory issues.
- Consistent global messaging – visual storytelling transcends language barriers, making it ideal for international teams.
We also incorporated a live-action sequence featuring a hand model placing Carlos’ Syngenta cap on a desk before he begins drawing a subtle but important touch that grounds the story in realism and immediately connects the audience to the character’s personal experience.
VR Medical Animation – Heart Virtual Valve
A fully immersive, multi-sensory virtual reality experience within the hearts of aortic stenosis patients. Virtual reality provides great potential for new approaches to learning and understanding in the corporate event space, and in this particular instance, and understanding of the condition.
Cardiovascular professionals queued at the stand and in the experience room to access the experience, showing a real interest in the Virtual Valve. Using iPads to collect feedback afterwards proved invaluable with ratings scoring over 90% and individuals providing comments such as ‘Tremendous’, ‘Nothing less than amazing’, ‘Super-marvellous and inspirational’, ‘Great to see the anatomy in a new way. Really innovative!’
Virtual Valve won 4 awards at the PM Digital Awards, including Gold for HCP education and support.
Medical Device – Animated Explainer Video
We developed an animated explainer video to help communicate the benefits of a web-based patient data management system created by a leading pharmaceutical company. The platform allows patients to record their health experiences, generate digital reports, and securely share this information with their healthcare professionals improving dialogue and understanding between patients and doctors.
This award-winning, patient-focused animation uses a clean 3D flat infographic style to visualise how the electronic injection device works in tandem with the online platform. The aim was to simplify a technically complex process while building trust and reassurance around data security and privacy, key considerations in modern healthcare communications.
The animation highlights the simplicity of the user journey, demonstrating how the system enhances treatment adherence and provides more quality time during consultations. By presenting the information visually, we helped the client engage both patients and clinicians in a clear, accessible way.
From the main film, we also produced a series of shorter supporting videos optimised for an iPad application extending the content’s reach and ensuring consistent communication across multiple platforms.
Benefits of using animation for healthcare communications:
- Builds patient confidence – explains medical technology in a human, reassuring way.
- Enhances understanding – simplifies complex devices and digital processes.
- Supports compliance – reinforces correct usage and data handling best practices.
- Improves engagement – visual storytelling drives higher recall among both patients and healthcare professionals.
- Scalable content – modular design allows repurposing across apps, websites, and training materials.
