Patient Story Medical VR


Created for a leading global biotechnology company focused on treating people with rare diseases. To coincide with its new launched product, a treatment for individuals living with primary immunodeficiency, the leading global biotechnology company wanted a 360 VR animation to showcase the product. We produced a film showing what the character’s life was like on her old treatment, and how using subcutaneous treatment has benefited her quality life.

Patient perspective

This animation tells an interesting patient story from a unique perspective of Sonja, who is currently living with primary immunodeficiency and the key message emphasises the advantages of switching to new medication. As a result of using the new medication, Sonja is able to go about her daily life without letting the illness have a significant impact.

What we did

For Sonja’s character, we initially drew up multiple designs and styles, so that the client could choose one. Then, Sonja’s character was built in 3D and rigged for animation. In addition, we decorated the room with bright-coloured walls and photographs, making the room feel like a real young person’s room so the user is immersed in the VR experience.

After the two-month long project, the 360 VR film been successful and well-received with event attendees and our client.

Takeda Patient Story 360 VR Video Animation Storyboard, female character sitting on chair in a bedroom texting on her phone

Why VR?

Virtual Reality (VR) offers an opportunity to navigate freely between scenes of a virtual space, as opposed to traditional videos, where the point of view is fixed.

We are already starting to see a wide scope of industries embracing VR technology including medicine, architecture, automotive, real estate, travel and manufacturing among others. Because VR allows users to immerse themselves in artificial environments that feel real to the sensory perceptions, it has multiple functions. The potential is limitless.

Putting VR technology to practical business use provides advantages that have never been available in the past – because the technology is so versatile, you can produce anything your imagination allows you to. Or in other words, whatever environment you need to help your business thrive.

For further reading, you may find our blogpost Using VR And 360 Video At Events useful.

Contact us

Do you need to develop scenario based e-learning either via Articulate Storyline, Augmented Reality or Virtual Reality? Feel free to drop us an email at, or give us a call on +44 (0)207 148 0526. We would be happy to help.

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We create bespoke explainer animations, virtual reality experiences, and e-learning content for effective and engaging communication campaigns.

If you have a project you would like to discuss, feel free to get in touch via the link below.

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Panoramic View of a VR Environment Depicting a Girl in her Bedroom
Takeda Patient Story 360 VR Video Animation, female character standing in front of her desk with medication laid out, posters on the wall
3D Animated Girl Reading a Book on her Bed and glancing at her phone on the bedside table