Virtual Valve – Medical VR

“The Virtual Valve VR experience had the honour of achieving the highest scoring entry at the entire PM awards. This project impressed the panel by its effective use of VR technology to achieve clear educational goals with a definite WOW! factor.”

two stripes

A fully immersive, multisensory virtual reality experience within the hearts of aortic stenosis patients. Virtual reality provides great potential for new approaches to learning and understanding in the corporate event space, and in this particular instance, and understanding of the condition.

Cardiovascular professionals queued at the stand and in the experience room to access the experience, showing a real interest in the Virtual Valve. Using iPads to collect feedback afterwards proved invaluable with ratings scoring over 90% and individuals providing comments such as ‘Tremendous’, ‘Nothing less than amazing’, ‘Super-marvellous and inspirational’, ‘Great to see the anatomy in a new way. Really innovative!’

Virtual Valve uses Oculus Rift’s revolutionary virtual reality headsets combined with motion sensor technology to enable hundreds of delegates to experience travelling through the aortic arch into the heart with full, life-like HD 360 degree vision. Once inside, they were able to explore the left ventricle and interact with the experience to simulate levels of aortic stenosis and assess the impact of this condition on the patient’s heart.

Virtual Valve won 4 awards at the PM Digital Awards, including Gold for HCP education and support.

Production Process

Given the nature of production, planning all the asset requirements is key. Unlike linear animation, where everything is built to camera, here you build for the environment. That means many more assets and detail and you’ll need to balance that with performance constraints (polygon count etc.). You won’t want to compromise the experience either, VR projects are not particularly cheap to produce and against the investment, you’ll want to be sure the end-user walks away with lasting memory of their experience.

VR For Industry Events

We’ve been creating VR experiences for the healthcare sector for over 10 years now, a VR experience at an industry event is a fantastic way to draw visitors to your stand. Here are some key benefits:

  • Immediate focus on the product – attract instant attention and curiosity from attendees
  • Up-close presentation of clinical trial data – present complex data in an engaging and easily digestible format
  • Immersive visitor experience – transport visitors into the medical condition for a deeper understanding
  • Engage attendees -hands-on experiences to engage visitors and make your booth memorable
  • Network Strategically – identify key attendees and schedule meetings and maximise your networking opportunities
  • Leverage Social Media – use platforms like LinkedIn and Instagram to announce your participation and draw traffic to your booth

Contact us

Are you looking to create an engaging VR experience to attract visitors to your stand at your trade event? Then feel free to drop us an email at, or give us a call on +44 (0)207 148 0526. We would be happy to help.

If you are unfamiliar with the virtual reality production process, this blog post What to expect when you work with Sliced Bread might serve to help you, it provides a complete guide on how we typically approach our projects, from concept to final delivery. It also provides information on how we structure our fees and plan the production schedule.

We also post industry related content to our LinkedIn company page, why not give us a follow?

We create bespoke explainer animations, virtual reality experiences, and e-learning content for effective and engaging communication campaigns.

If you have a project you would like to discuss, feel free to get in touch via the link below.

Click here to contact us

Virtual valve, 3D heart with text and graphic overlay showing systolic pressure, wall thickness, aortic jet velocity
VR 3D model of naked elderly man with lungs and heart visible in see through body and graphic overlay, severe pulmonary hypertension
Virtual valve, 3D heart with text and graphic overlay showing systolic pressure, wall thickness, aortic jet velocity