Why Visual Content Is Key To Onboarding

Elearning Illustration - Two Characters Sharing Knowledge On A Yellow Background

Employees are a company’s most important asset. Securing the top talent in your industry is only achievable if you have an awesome onboarding program.

The mindset of the modern workforce has changed in recent years. Salary is not the main priority. Millennials are more interested in a work-life balance and working for brands that cater towards health and wellbeing in the workplace.

Today’s employees also want to work for companies that have a strong company culture, a social purpose and invest in the development of employees.

A strong recruitment program sets the foundations that can make a lasting impression. One of the key goals of onboarding is to help new employees to socialise and feel part of the organisation.

Companies that enable employees to acquire skills, knowledge and behaviours in their earliest days with your company spend less on recruitment in the long run.

Researchers found that effective onboarding reduced employee turnover. The study found employees were 60% more likely to remain with a company for more than three years when there is a structured onboarding program.

Conversely, another study found that 15% of respondents said a lack of an effective onboarding process contributed to their decision to quit.

HR professionals are under no illusion that the next few years will bring significant changes to the onboarding process. Not only is a positive recruitment strategy required to secure top talent, the content has to motivate new starters enough to stay engaged.

Implementing an onboarding program that is educational, thoughtful, fun and engaging fosters motivation and instils a willingness to stay and succeed with your company.

Onboarding with Animated Videos

Optimising your onboarding programming using animated videos helps new employees understand your company culture and values, adopt the necessary knowledge and skills sooner and help them to become effective contributors to your organisation. These can also be integrated into an elearning programme via a learning management system (LMS).

Visual learning is more powerful than other formats because the human brain engages with images. Visuals enable us to retain and recall information much easier.

Video animation keeps content fresh and appealing. Watching a video is far more engaging than listening to a trainer speak for hours on end in a classroom environment.

The rise in video content consumed online is a strong indication of what audiences prefer. Video content is engaging, digestible and furnishes viewers with more context and understanding.

Creating a dynamic video provides a context for your company culture and makes it easier for new recruits to make the transition.

Video enables companies to convey your brand values and recreate real-life scenarios that employees may find themselves in. Being able to see situations in a visual format makes it easier for new employees to understand potential difficulties easier without having to overstretch their imagination.

Furthermore, studies have found that effective onboarding programs reduce the time it takes new employees to effectively contribute to productivity.

Research published by the Aberdeen Group found that companies with an effective onboarding process experience 54% greater productivity from new recruits and a 50% higher retention rate.

Employee Engagement

Man Thinking Ideas - Animated Content For Onboarding Employees

A paper published by Gallup says a primary focus of an onboarding program should be engagement. The findings of a survey showed that employees who are engaged are 147% more productive than their colleagues.

Engaged workers also have better connections with managers and colleagues. Assigning new recruits with a mentor or buddy for the first two weeks helps new starters settle in and gives them a point of reference.

However, a mentor program is only a short-term solution. Using other staff as part of your onboarding program is too costly. Employee training and internal communications have to fill the gap.

Animated video content has proven to be highly effective as a training tool and can transform interest towards your internal communications. The storytelling ability of video content is far more accessible and relevant to individuals than a newsletter delivered by email.

Video offers a dynamic solution to delivering important information in the workplace. Animation enhances the effect the content has on your audience because it is more entertaining and easier to remember.

People retain more information when it is presented in video format – especially when the information is relatable.

When there is a lot of information for new recruits to absorb, visual content plays a central role in your company’s onboarding process.

There are various ways you can use video to enhance your onboarding process.

With an increasing number of companies adopting animated video as part of their internal comms, the most important decision you make is to position video at the front and centre of your recruitment program – because your competitors are.

Are you are thinking of incorporating an animated onboarding program into your business? Drop us an email at info@sbanimation.com or give us a call on +44 (0)207 148 0526

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