The Power of Explainer Animation

If communicating a vision to employees that are involved with your company on a daily basis from the inside is challenging, good luck explaining your goals, purpose and mission to your customers. Actually, you don’t need luck, you need a powerful means of communication.

It’s no secret that video is the most consumed content on the internet. Visual content is an effective engagement tool and has a higher reach than other marketing channels. Reports reveal consumers are 1.6 times more likely to make a purchase after watching a video.

However, 90% of consumers do not trust brand advertising. It’s time to stop using video as an online marketing tool that supplements textual information.

Explainer videos are the new go-to tool. Consumers not only want information, they want to understand how businesses operate behind the scenes. It’s not only advertising brands don’t trust; they don’t trust brands full stop.

EBRD TFP 3D animation

Why produce an explainer video?

Animation explainer videos enable businesses to penetrate the minds and memories of customers. Visual content is an effective way of selling products, ideas, and philosophies, together with providing customers with a broader understanding of what lies at the heart of your brand.

For example, explainer videos that address customer pain points reveal how you provide a solution. Not only is animated illustration capable of enhancing engagement, it increases the potential to reach a global audience.

Animated characters have no limits. You can make them more lively, amusing and emotional. Furthermore, you can create any setting or scenario. Animation, therefore, has a distinct advantage over traditional video productions that typically have limitations which are often costly to overcome.

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Visual content does not require viewers to concentrate for long periods of time in the same way reading a blog does. Animated content retains attention and delivers a message quickly. What’s more, when you provide useful information rather than obtrusive or irritating advertising, your audience is more likely to be responsive.

Communicating a vision is challenging. Animated illustrations remove many of the barriers typically involved with the communication process and also enhances the enjoyment and understanding for audiences. Showing the bigger picture is a no-brainer.

To discuss media options that would suit your engagement strategy, contact us here.