Network Rail – Time2Talk

two stripes

“The Time2Talk initiative has resulted in over 3,000 recorded conversations. That means that people have told us about 3,000 of those conversations and there are 3,000 times where we’ve potentially found issues and fixed them.”

Health & Safety Manager at Network Rail

The brief

  • To clearly articulate what the Leading Safety Programme is, and what the objectives are.
  • Encourage staff to engage in conversations by giving them incentives to participate.
  • Ensure employees and contractors know about current and past case studies.

What we did

Safety Conversations is about creating a positive environment where employees can openly discuss and discover how to can make ourselves and others safer. It is a means of identifying safety improvement opportunities through greater engagement and better communication.

Leading Safety Conversations techniques equipped Thameslink managers to inclusively ask questions and raise concerns, which in turn created an ‘Involving Culture’ within the organisation. Success of the Leading Safety Conversations initiative on Thameslink demanded engagement and support of individual members of the wider Thameslink Programme team.


An integrated communications strategy was based on use of multiple media in order to achieve wide awareness of the method, generate excitement and embed the approach among the Thameslink team.

We proposed a monthly round up which showed a safety conversation taking place in a humorous way, using animation and illustration.

Taking on board elements of the 7-cultural themes, and the desire as an organisation to be inclusive, we took real conversations from employees and contractors and turned them into funny, but serious message scenarios. The main campaign’s creative was about maintaining engagement and consistency of the theme.

Better Communication Through Animation

Whilst communicating changes to your company is necessary, it’s a boring topic. Let’s face it, your employees don’t really want to know about the change. Subsequently, they are only partially engaged during meetings. Newsletters are usually ignored, emails are laborious to read and using the intranet relies on your employees to be proactive.

For more information on how animation can support communicating transformation and change, see our blogpost Communicating Transformation And Change Using Animation here.

Contact us

If you need to create a series or sequence of animations for internal communications, why not drop us an email at, or give us a call on +44 (0)207 148 0526. We would be happy to help.

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We create bespoke explainer animations, virtual reality experiences, and e-learning content for effective and engaging communication campaigns.

If you have a project you would like to discuss, feel free to get in touch via the link below.

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2D animated still of two construction workers talking about construction site accident measures
time2talk Logo in a white board illustrated style Inside a Thought Cloud
illustration of Network rail employees in a meeting about Health and safety at building sites