Why Your New Treatment Needs Scientific Storytelling Via Medical Animation

Animated medical explainer videos

Every day, researchers in the healthcare field are hard at work creating new treatments for all sorts of medical ailments. Once these treatments are approved for widespread usage, another important piece of the puzzle appears: How do you explain these complex procedures in a way that makes them easy to understand and replicate in the real world?

With a brand-new procedure, even healthcare experts might need help understanding the finer details, not to mention financial investors, patients, and the general public. Animated medical explainer videos can help your organisation develop high-quality training processes, ensure that the procedures are carried out successfully, and even improve the quality of research. Scientific storytelling through medical animation has a wide range of benefits, including everything from internal training for healthcare professionals to patient education to product marketing.

The market for medical animation has been exploding in recent years. According to the American research firm Grand View Research, the market for medical animation is expected to grow by about 20% each year through 2030.

This growth rate is likely due to advancements in modern technology that have made medical animation more accurate and realistic than ever before, allowing us to generate highly precise videos that introduce complicated concepts in a way that engages viewers and improves their information retention. Read on to discover the potential benefits of using scientific storytelling to illustrate the concepts and benefits of your new treatment.

Increasing Audience Engagement

Research from the United States National Library of Medicine’s Center for Biotechnology Information indicates that in 63% of studies, medical animation provided better learning outcomes than other methods. If you want to teach your medical staff how to perform complex procedures, demonstrate how to correctly use healthcare equipment, or describe how to apply new treatments in a realistic, real-time environment, scientific storytelling through medical animation is the way to go.

Another Center for Biotechnology Information study says that 65% of people prefer visual learning models, which is another point in medical animation’s favor. The typical person retains more of what they see than what they read or hear — therefore, using scientific storytelling via medical animation helps most people learn more effectively.

Other Benefits of Scientific Storytelling for New Treatments

Increased engagement for training purposes is far from the only benefit of medical animation. High-quality scientific storytelling videos can easily illustrate the features and advantages of new treatments to investors who may not fully understand the science behind the procedures.

In addition, patient education regarding new procedures can be far simpler with medical animation. Scientific storytelling helps patients comprehend a new treatment and can also assist in managing their condition and improving patient rehabilitation processes.

Which fields are seeing the biggest increases in medical animation usage?

While the use of animated scientific storytelling is on the rise across the board in the healthcare field, there are a couple of niches where growth is truly booming. The Grand View Research study cited earlier states that the oncology segment accounted for a market share of nearly 25%, while the plastic surgery segment has the fastest expected growth rate over the next several years, at more than 20%.

In the oncology field, the popularity of medical animation is driven by an increase in the development of new treatments, along with improved methods of surgical training. Meanwhile, the plastic surgery field is experiencing a boom in new minimally invasive treatments that cater to society’s aging population.

In addition, Grand View says that we can expect significant overall growth in the UK’s medical animation market due to “various academic and research institutes’ acceptance of 3D and 4D animations” to assist in studying a variety of treatments.

Turn to the scientific storytelling experts at Sliced Bread Animation.

Sliced Bread Animation has created medical animation videos for some of the largest healthcare organisations in the world, including Pfizer, MSD, GSK, and Takeda. Our medical animations help break down complicated processes, making them easier to understand with streamlined scientific storytelling.

Especially with new treatments, it’s important to ensure that all potential stakeholders fully grasp the details of the procedure, and medical animation is uniquely effective in breaking down potential communication barriers. Reach out to Sliced Bread Animation today to find out how we can help your organisation clearly communicate the details of your cutting-edge procedures using scientific storytelling!

Contact us

Are you looking to create an engaging VR experience to attract visitors to your stand at your trade event? Then feel free to drop us an email at info@sbanimation.com, or give us a call on +44 (0)207 148 0526. We would be happy to help.

If you are unfamiliar with the virtual reality production process, this blog post What to expect when you work with Sliced Bread might serve to help you, it provides a complete guide on how we typically approach our projects, from concept to final delivery. It also provides information on how we structure our fees and plan the production schedule.

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