UNIQA Insurance Animation

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Project Details

The brief

  • To create an ongoing series of adverts explaining the different types of insurance UNIQA offers.

  • To illustrate the various insurance packages in a simple, effective and subtly fun way.

What we did

We have been working with UNIQA, central and eastern Europe’s biggest insurance provider (and our first German speaking corporate client) to create a series of adverts explaining the varying types of insurance that are available, with the latest being shown on the CAT train leading from Vienna central to Vienna’s airport in Schwechat. Appealing to overseas travelers the animations convey a story without using any spoken words – or sound. Snappy, clear, and in 10 seconds we show that our character never sleeps, not even on holiday.

So far we have animated ads for private insurance, travel insurance and also just recently published, car insurance.

Auf deutsch:

Aus Uniqas einfachen Skizzen entwickelten wir diese noch immer sehr einfache, aber liebenswerte Figur, die den Betrachter in seine Gedanken über kleinere und grössere Gefahren im Alltag hineinzieht – mit einer gewissen Leichtigkeit und Humor, versteht sich. Die handgezeichnete Umsetzung verleiht dem ganzen noch eine zusätzliche persönliche Note. Die Umsetzung dauerte 3 Wochen.

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UNIQA 1
UNIQA 3
UNIQA 2

After having tried other animation facilities I'm so glad we came across Sliced Bread. They have proven to be a great partner in creating a strong character concept for us that works with our new brand and message across a series of online animations. Sliced Bread was very flexible in their approach and fast in their response to our often changing requirements. It's great to work with a team so open minded, responsive and reliable.

Christian Siegele - Head of Online Sales
UNIQA Austria Insurance AG