Ollie and Dog – Medical Device

The brief

• To facilitate the learning of how to use the auto-injector device.
• To provide friendly and accurate training information for both children and their parents on the use of their new medication.

What we did

Working with the award winning digital healthcare agency emotive we discovered we researched how best to provide advice and support to children with growth hormone deficiency.

We created the engaging and trustworthy characters, Ollie and Dog, an animated duo who allow children and parents to easily understand the use of their new medication. Divided into chapters, Ollie and Dog is provided as a DVD to UK patients and provides a friendly and reassuring source of information in a period of change and uncertainty. We developed 8 individual elements including the menu screen.

Using characters can help audiences identify with the characters on a emotional level. It gives them an instant connection with what they are viewing and the information being communicated. It may also grab their interest to see how the character is affected by the situation being shown to them. Animated characters in particular can also add some well needed comic relief to a piece, where appropriate. This goes a long way in making your message more memorable.

Ollie and Dog was Highly Commended’ for the PM Digital ‘Craft Award – Film & Animation’.

“Characters are the vehicle through which a story or idea unfolds. Things happen to them or ‘through’ them and as we empathise with them we experience their emotions as if they were our own. A good character portrays the human condition in a way that deeply connects us with the idea or event that is being communicated. If the cared for character is open to a message, we, the viewer, are open to that message too.”