Engaging Communication

Introduction

An explainer animation for a customer engagement tool created by one of the worlds largest multinational pharmaceutical companies. The client wanted us to create something that was vibrant, energetic, and eye-catching. 

What we did

We were delivered a basic storyboard and a PowerPoint presentation at the beginning of the project. We re-developed the storyboard, allowing us to enhance the story and the graphics of the animation. We used motion graphics to highlight the benefits of the process using brand colours and bespoke assets. This project was created in a week, including preparation of the graphic assets. This project is a great example of how effective animation can be developed from a simple idea to a final execution in about a week, particularly if there is a need to engage the target audience quickly.

“This product helps you to proactively respond to our pharmaceutical company new business reality and keep customers at the core of the strategy. This means you give customers what they need when they need it.

It can also help take a SmartLaunch approach to the pipeline, using real time customer-centric KPIs and automated data.”

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