Engaging Communication

Introduction

An explainer animation for a customer engagement tool created by one of the worlds largest multinational pharmaceutical companies. The client wanted us to produce an engaging communication that would educate their customers on the new process and service, it also needed to be vibrant, energetic, and eye-catching.

What we did

We were delivered a basic storyboard and a PowerPoint presentation at the beginning of the project. We re-developed the storyboard, allowing us to enhance the story and the graphics of the animation. We used motion graphics to highlight the benefits of the process using brand colours and bespoke assets. This project was created in a week, including preparation of the graphic assets. This project is a great example of how effective animation can be developed from a simple idea to a final execution in about a week, particularly if there is a need to engage the target audience quickly.

Explainer Animation Storyboard Example - 6 Panels, bright colours and icons of thumbs up, eye, speech bubbles , arrows and stars

“This product helps you to proactively respond to our pharmaceutical company new business reality and keep customers at the core of the strategy. This means you give customers what they need, when they need it. It can also help take a SmartLaunch approach to the pipeline, using real time customer-centric KPIs and automated data.”

If you are unfamiliar with the animation production process, this blog post What to expect when you work on an animation with Sliced Bread might serve to help you, it provides a complete guide on how we typically approach our projects, from concept to final delivery. It also provides information on how we structure our fees and plan the production schedule.

If you would like to know more about how engaging and immersive animation can help your marketing communications? Drop us an email at info@sbanimation.com

We are an animation and technology studio, typically creating animated explainers, online learning, augmented reality, and virtual reality. If you have a project you would like to discuss, feel free to get in touch via the link below.

Click here to contact us

5 panels for an explainer animation with icons of compass, target, puzzle, rocket and stop watch
medical animation explainer 2D scientist and icons on clip boards showing a maze, stopwatch, shapes and graph
Pfizer explainer animation, plus signs and yellow arrow, statistic on blue