Online Marketing Animation

Please note, this project is still in development, check back at a later date for further updates.

“CyberArk is the global leader in privileged access management, a critical layer of IT security to protect data, infrastructure and assets across the enterprise, in the cloud and throughout the DevOps pipeline. CyberArk delivers the industry’s most complete solution to reduce the risk created by privileged credentials and secrets. The company is trusted by the world’s leading organizations, including more than 50 percent of the Fortune 500, to protect against external attackers and malicious insiders.”

We were commissioned by CyberArk to create a suite of marketing assets that can be used across various digital marketing activations. We produced a choose your own adventure style interactive PDF, and a two-minute comic book style animation. From the start we set up to make the assets as versatile and modular as possible, enabling multiple re-use across channel placement. As an example, the animation could be edited down to short sections and be used with overlaid text for bitesize social media clips, for use on LinkedIn, Facebook, Twitter and Instagram.

The bespoke comic book style, provides a close affiliation to CyberArk’s target audience type, who typically work in the information technology industry.

The digital assets illustrate how Cyberark can protect the network stack (your Crown Jewels) from hackers and espionage by providing multi layered cyber protection via privileged access security. The challenge was to inform the viewer about privileged access security in an engaging and captivating way, while avoiding overloading them with technical jargon. With that in mind how do you show a world in which all activity circles around ‘invisible’ data?

“This is your Crown Jewels, your most critical assets (client data, intellectual property, service up time etc). Like anything precious, it always needs protection from unscrupulous characters. But unlike the physical world, it’s more a question of when, than if, an attacker will get inside. Whoever they are, they know privilege account credentials are the route to those crown jewels.”

What we did:

Typically the subject matter is marketed in a very dry and bland way. We were asked to create something engaging and vibrant, a creative approach that would stand out from the crowd, and competitors. With careful consideration we agreed that a comic book style, graphic novel illustration style would work best and we developed a dramatic story around two intertwined worlds; the office environment, and the data world.

Taking off in an office environment we are quickly pulled into a world behind the screen, with streaming data and the crown jewels at its centre. System intruders and unscrupulous characters are hiding inconspicuously, advancing steadily and waiting for their chance to finally strike and steal the crown jewels.

The catastrophe is perfect, but could have been avoided if there had been Cyberark’s multi-layered privileged access security protection in place!

illustration of a character putting their thumb on a biometric scanner

If you are unfamiliar with the animation production process, this blog post What to expect when you work on an animation with Sliced Bread might serve to help you, it provides a complete guide on how we typically approach our projects, from concept to final delivery. It also provides information on how we structure our fees and plan the production schedule.

If you would like to know more about how engaging and immersive animation can help your marketing communications? Drop us an email at info@sbanimation.com

We are an animation and technology studio, typically creating animated explainers, online learning, augmented reality, and virtual reality. If you have a project you would like to discuss, feel free to get in touch via the link below.

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top down view of a city buildings in comic book style