Digital Marketing Animation

We were commissioned by CyberArk to create a suite of digital marketing animation assets that can be used across various digital marketing activations. We produced a scenario based ‘choose your own adventure style’ interactive PDF, and a two-minute comic book style animation.

Modular content

From the start we set up to make the assets as versatile and modular as possible, enabling multiple re-use across channel placement. As an example, the animation could be edited down to short sections and be used with overlaid text for bitesize social media clips, for use on LinkedIn, Facebook, Twitter and Instagram.

“CyberArk is the global leader in privileged access management, a critical layer of IT security to protect data, infrastructure and assets across the enterprise, in the cloud and throughout the DevOps pipeline. CyberArk delivers the industry’s most complete solution to reduce the risk created by privileged credentials and secrets. The company is trusted by the world’s leading organizations, including more than 50 percent of the Fortune 500, to protect against external attackers and malicious insiders.”

illustration of ninja on top of buildings dodging lasers

What we did:

Typically the subject matter is marketed in a very dry and bland way. We were asked to create something engaging and vibrant, a creative approach that would stand out from the crowd, and competitors. With careful consideration we agreed that a comic book style, graphic novel illustration style would work best and we developed a dramatic story around two intertwined worlds; the office environment, and the data world.

The bespoke comic book style, provides a close affiliation to CyberArk’s target audience type, who typically work in the information technology industry.

Concept visualisation

The digital assets illustrate how Cyberark can protect the network stack (your Crown Jewels) from hackers and espionage by providing multi layered cyber protection via privileged access security. The challenge was to inform the viewer about privileged access security in an engaging and captivating way, while avoiding overloading them with technical jargon. With that in mind how do you show a world in which all activity circles around ‘invisible’ data?

“This is your Crown Jewels, your most critical assets (client data, intellectual property, service up time etc). Like anything precious, it always needs protection from unscrupulous characters. But unlike the physical world, it’s more a question of when, than if, an attacker will get inside. Whoever they are, they know privilege account credentials are the route to those crown jewels.”

The story

Taking off in an office environment we are quickly pulled into a world behind the screen, with streaming data and the crown jewels at its centre. System intruders and unscrupulous characters are hiding inconspicuously, advancing steadily and waiting for their chance to finally strike and steal the crown jewels.

The catastrophe is perfect, but could have been avoided if there had been Cyberark’s multi-layered privileged access security protection in place!

A still from a 2D animation of a person's thumb on a scanner with an image of the scan on a screen next to the scanner and the words 'Control and Accountability' below

Our process

If you are unfamiliar with the animation production process, this blog post What to expect when you work on an animation with Sliced Bread might serve to help you, it provides a complete guide on how we typically approach our projects, from concept to final delivery. It also provides information on how we structure our fees and plan the production schedule.

Contact us

Would you like to know more about how animation and technology can support your digital marketing requirements? Please feel free to drop us a line at, or give us a call on +44 (0)207 148 0526. We would be happy to help.

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We create bespoke explainer animations, virtual reality experiences, and e-learning content for effective and engaging communication campaigns.

If you have a project you would like to discuss, feel free to get in touch via the link below.

Click here to contact us

illustration of ninja hanging on rope behind a case which is holding the crown jewels and is protected by lasers
Animation Still of a Blueprint Showing Location of a Purple and Gold Crown
top down view of a city buildings in comic book style
digital environment with a shady figure in the foreground, the crown jewels in the distant centre and people walking and standing around
screaming office worker who has seen something terrible
illustration of office people being scanned by radar with text saying real time analytics