Cooke Optics CGI Lenses

Introduction

Cooke Optics Ltd. is an Academy Awards® winning camera lens manufacturing company based in Leicester. Cooke Optics have a long history in Hollywood, being used on many classic films including The Wizard of Oz (1939), Lawrence of Arabia (1962), The Godfather Part II (1974), and Star Wars (1977).

Cooke Optics went through a significant marketing rebranding process, with the purposes of marketing their existing lens range and showcasing new ones to compete in the modern era of filmmaking.

We were tasked with taking the existing product CAD files and converting them to premium photoreal images and videos, showing-off Cooke’s lenses in the most beautiful way.

Generating these kinds of images in a photography or video shoot setting can be tricky due to lengthy processes of setting up studio environments, and filming video sequences.

With CGI we are very quickly able to establish a process and generate a number of specifically chosen angled images and video sequences, supporting a large range of products. We are also able to make the lighting work exactly as Cooke wanted, showcasing their best products efficiently and at a lesser cost.

The end product was a series of exemplary images for Cooke’s S8, 5/i, Marco, and Varotal range to be used across a range of marketing activities, as well as their new website, they were also used at corporate events stands, corporate presentations, and video promotions.

Along with the product suite, we also created a 30-second sting of the flagship S8 lens, which included music by the legendary music producer Howie B. Again highlighting how CGI assets can support channel activations, especially on social media.

For over 100 years, Cooke has been at the centre of the filmmaking business, listening to the community of which they are a part. Each Cooke lens is handcrafted at their factory in Leicester, UK. With generations from the same family working alongside one another, they are founded over 100 years of tradition, expertise and state-of-the-art technology – they are famously known for the ‘Cooke Look’.