The brief
To draw viewers in and guide them towards the CBQ website where they can find out more information for themselves and obtain a personalised quotation using CBQ’s interactive calculator.
What we did
We completed two animations for our client, The Edge Picture Company, for the Commercial Bank Qatar. Both films were created in English and Arabic and needed to stand apart from the conventional style of corporate film, therefore the animation style itself was intentionally highly visual, contemporary and immediately different to what the audience will be expecting to see.
The project was part of a coordinated three-month campaign to launch both of these products simultaneously and each animation was completed in under two-weeks. Since launch both videos has received 400,000+ views.
“Animation explainer videos enable businesses to penetrate the minds and memories of customers. Visual content is an effective way of selling products, ideas, and philosophies, together with providing customers with a broader understanding of what lies at the heart of your brand.
For example, explainer videos that address customer pain points reveal how you provide a solution. Not only is animated illustration capable of enhancing engagement, it increases the potential to reach a global audience.”
Further reading
Want to find out more about how we create animations? Follow this link to learn more about what to expect if you worked with us on an explainer animation project. If you need to create a series or sequence of animations to market your business, why not drop us an email at info@sbanimation.com, or give us a call on +44 (0)207 148 0526. We would be happy to help.
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