The 4 Key Benefits Of Using Animation To Convey Changes In Business Communications

Animation is a powerful tool for businesses to communicate complex narratives in a simplified, engaging way, streamlining messaging across various teams and employees. When you help your employees understand the “why” behind your decision-making processes, they’re more likely to respond in a positive manner.

Sliced Bread Animation excels in transforming complicated ideas into easily digestible visual stories that resonate with viewers, helping organisations communicate consistently and effectively.

The Power of Visual Storytelling

Animation drives engagement and enhances memory by tapping into the brain’s preference for visuals. A study by the market research firm Gitnux says that our brains process visual information roughly 60,000 times faster than text and that visual aids improve learning outcomes by about 400%.

This combination of efficiency and effectiveness makes animation an ideal medium for communicating changes to training and onboarding processes, and it can also help people grasp updates to company culture issues. If your business needs to communicate changes to its employees, animated videos from Sliced Bread Animation help your people understand the “why” behind the decision.

Let’s focus on the four key advantages of using animated videos in business communications and see how your organisation could benefit.

Key Benefits for Your Business

1. Clarity in Communication

Animated explainer videos can distill complex concepts into simple, actionable insights. Whether you’re explaining an updated corporate strategy or onboarding new employees, animation helps every team member grasp the “why” behind the change.

According to the United States National Library of Medicine, between 65% and 80% of people are visual learners as opposed to verbal learners. By using animated videos to communicate a change to your business operations, you’re helping your employees comprehend and internalise the message in a way that best suits their learning preferences.

2. Increased Engagement

Employees are more likely to engage with visually dynamic, entertaining content. For instance, a process like compliance training can be tedious and boring, with employees struggling to pay attention. If you incorporate animated videos into the process, you can inject humor and develop a narrative that helps make the content more memorable and enjoyable.

Research shows that animated videos generate “higher emotional and cognitive engagements” over extended time periods compared to communicating the same information via a lecture. Additionally, viewers of animated videos perform significantly better when answering complex questions about the information.

3. Cost Scalability and Efficiency

Producing animation often requires fewer resources than in-person training sessions because you can reuse a video as many times as you’d like, while in-person training can require extensive travel. If you want to maximise your return on investment when communicating changes within your organisation, animated videos are an excellent option.

Animated videos also help streamline scheduling issues. Instead of setting up specific training sessions for every team within your business, each employee can simply watch the video at their convenience.

4. Universal Appeal

If you have a global workforce, animation is even more effective, as animated videos can transcend language barriers. It’s relatively easy to record your message in several different languages and apply those audio tracks to your video (or add subtitles for an even more cost-effective option). This helps organisations conveniently deliver consistent messages that resonate with diverse teams all across the globe.

Why Choose Sliced Bread Animation?

Sliced Bread Animation has extensive experience crafting animated explainers and educational videos for a wide range of industries, including healthcare, engineering, and many more. Our work with major clients like Nestle, Danone, and Royal Mail demonstrates our ability to tell compelling stories in an easy-to-understand manner.

We can use animated videos to break down even the most intricate and complex concepts, like safety protocols and technical workflows. As a result, we help ensure that every employee understands the changes to your organisation, as well as their role in the larger picture of your business.

When you choose Sliced Bread Animation, your organisation gains a partner skilled in visual storytelling. We’re ready to help you convey your company’s “why” in a way that’s impactful, inclusive, memorable, and cost-effective.

Interested in exploring how animation can elevate your corporate communications? Reach out to Sliced Bread Animation today to discuss custom-tailored solutions for your organisation.