Level-Up Employee Learning With Gamification

Today’s workforce often lacks the time for complex, time-consuming training sessions. After all, by the time employees catch up on email, read the company newsletter, converse with colleagues on Slack, and participate in a few Microsoft Teams or Zoom calls, it’s more or less time to call it a day.

How do businesses find time for training in such a time-short environment? Enter gamification, a concept that introduces video-game mechanics into corporate training processes. Not only does gamification increase engagement, but it also helps speed up the training process, freeing your employees to focus on their other tasks.

If you want to maximise your training ROI, perhaps it’s time to analyse the costs and benefits of gamification and see how this concept can streamline your company’s employee training program.

What is gamification and how can it improve employee training?

Gamification is the inclusion of gaming elements and mechanisms into learning models to increase information processing and retention. The interactive nature leans on the spirit of competition to create more entertaining and engaging training programs.

Here at Sliced Bread Animation, we have extensive experience integrating gamification across many different sectors. We’ve helped create games that teach people everything from how to sort their rubbish into the correct bins to how specific medical conditions affect the body. We’ve even created gamified marketing materials for major brands like Coca-Cola.

Over the years, we’ve found that gamification creates more effective processes for a wide variety of learners. After all, most people are visual learners, and adding an interactive element further enhances information retention and drives more efficient learning. Furthermore, gamification can replace some of the more boring aspects of traditional e-learning sessions with something people actually enjoy!

But don’t just take our word for it — there is plenty of evidence to back up these claims. For instance, according to a study conducted by the Canadian software firm Spinify, 90% of employees experienced increased productivity with the usage of gamification elements in their training sessions.

Meanwhile, Christopher Annand — the Director of Programs, Governance, and Operations for Cargill — says gamification has helped his company create training programs easier and faster than ever before. Cargill is the largest and most valuable private company in the United States, and Annand says Cargill finds gamification to be a “powerful approach” for training the company’s 150,000+ employees.

The future of gamification is looking brighter than ever.

There’s little doubt that gamification is booming. For proof, look no further than the money being spent. As one example, the London-based data analytics and consulting firm GlobalData says that the United States Army will spend around £20.4 billion by 2028 on gamified training simulations.

Furthermore, the Indian market research company Mordor Intelligence projects that the global gamification market will be worth £37.9 billion annually by 2029, up from roughly £12 billion in 2024. Mordor attributes the increase to “the exponential growth in smartphones and mobile devices,” along with “increasing recognition of gamification systems.”

In short, the more companies try gamified training, the more benefits they see from it. Traditional training can be prohibitively expensive, especially for large companies. The costs of setting up in-person sessions with trainers and employees in several different locations can skyrocket, especially if extensive travel is required.

And that’s not to mention the time cost — with gamified training, there’s no need for time-consuming travel eating into your employees’ daily productivity. Instead, they can simply access your training materials at their convenience from the comfort of their desks, or even on their smartphones during their daily commute.

Conclusion – Level Up

Is your organisation looking to increase engagement, information retention, and motivation in its training sessions? Look no further than gamification, with help from your trusted partners at Sliced Bread Animation.

We can leverage our expertise to assist you in creating gamified training materials that help your employees process information faster and more accurately. Furthermore, gamification can save your firm time and money, as creating one gamified training scenario costs far less and takes much less time to implement than traditional in-person training sessions.

Get in touch today to learn more about Sliced Bread Animation and how we can “level up” your corporate training with gamification!