Introduction
We were commissioned to create an explainer video that illustrates effectively Syngenta’s variable pension offering to their employees.
Syngenta is a scientific corporation and global leader at providing essential inputs to farmers: crop protection, seeds, seed treatments and traits. By improving crop productivity and making farming more efficient, they enable growers to provide healthy, high quality food safely and sustainably.
The challenge:
- Keep the content engaging while explaining a potentially dry and complex financial topic
- Encourage the employees to think about their retirement plans, and the pension scheme
- Illustrate how the conversion rate affects the receivable pension amount in ways that are easily understood
- Ensure the content is clear and accurate – misleading or incorrect information can cause confusion
- Aligns with company’s branding and communication style
The solution:
- We worked with Syngenta’s existing print style and adapted the look and feel for the animation, creating continuity with their brand guidelines and linking to the familiar materials
- By using the analogy of growing and harvesting tomatoes, we demonstrated how the accumulation of the retirement funds work with Syngenta’s variable pension scheme
- A mix of simple graphic assets combined with easy to read graphs are blended into a natural environment that is spacious, calm and bright – just like the retirement future with the right pension fund
Employee Engagement
Not many employees like to think about their pension plan, when mixed with dealing with life’s day-to-day challenges and work-life. However, it’s important to start considering a proper pension plan in time to accumulate enough savings to secure a nice life once the retirement age becomes a reality.
