Measure What Matters – Linking Gamification Elearning to Real Business Outcomes

How can we measure the results of elearning modules?

Learning and development directors in many industries often face a common question: How can we measure the results of elearning modules? And does gamification improve outcomes?

Gamification has steadily gained popularity over the years, but it still battles an image problem. Too often, it’s dismissed as a gimmick or a bit of fun, not something that delivers concrete business results. However, gamified e-learning is an effective, data-driven method for driving behavioural change.

When designed by a knowledgeable team with plenty of real-world experience, gamification isn’t about trophies or leaderboards. Instead, gamified elearning modules tap into our natural motivation, using data to measure how learning feeds into performance and production.

Engagement-Driven Evidence of Learner Competence

With traditional training modules, it’s often difficult to tell whether they’re truly effective. Completion rates may be able to tell you who finished taking a course, but they don’t reveal much about whether people absorbed what they learned, not to mention whether they’ll retain or apply that knowledge in the future. In too many circumstances, these modules merely encourage learners to tick the box rather than change long-term behaviours.

With gamified e-learning, employers can integrate progress tracking tools and performance analytics, providing valuable insights about employee competence. For example, a safety training module could include decision-making scenarios, and the platform can track how often employees make the correct choices and how performance improves over time.

Here’s a concrete, real-world example: A bank in Lebanon wanted to level up its employee training modules and designed an e-learning module with gamification elements. Compared to the previous module, the gamified e-learning module produced 65% higher employee engagement and 67% higher job satisfaction.

Elearning Motivation Drives Mastery

The psychology behind gamification isn’t terribly complex, but it is highly powerful. Humans naturally enjoy progress and receiving recognition for our efforts. When e-learning modules integrate these natural motivators through challenges, levels, and consistent feedback, they can sustain learner focus and encourage deeper engagement with the materials.

This can take several different forms based on the specifics of the module, such as a performance dashboard that celebrates learners’ achievements. The platform can even offer optional add-on challenges for those seeking to truly master the content. This can dramatically shift the learning culture from one of mere compliance to one of genuine curiosity, something learning and development directors have long strived to achieve.

Gamification in e-learning modules can help organisations capture precise performance data and refine training content based on actual results.

Proven ROI – No Guesswork Required

“What’s the return on our learning and training investments?” This is an exceedingly common question among business stakeholders, and it’s often one with no clear answer. Thankfully, gamified e-learning modules make it simple and straightforward to evaluate ROI on learning investments. With every interaction tracked and analysed, organisations can easily connect the dots between engagement metrics and operational KPIs.

Onboarding is one area where these insights are especially valuable. When training managers implement gamified e-learning modules, new hires can reach full productivity faster than ever before. For large companies, multiplying that boost across hundreds of roles and dozens of locations can revolutionise the hiring and onboarding processes.

These insights can also allow organisations to compare outcomes using A/B testing methods, creating two differing modules and tracking performance across both options. Decision-makers can then make a confident, fully informed investment in the approach that delivers the most effective results.

An Elearning Performance Engine, Powered by Sliced Bread Animation

Gamified e-learning has the potential to transform training from a major expense into a value-add. When we leverage this technology to design learning experiences that mirror the realities of our work environment, we encourage more adept problem-solving and produce evidence that learners truly retain their newfound knowledge.

Our efficient production process provides your organisation with the necessary tools to boost employee training and onboarding results sooner rather than later.

Sliced Bread Animation offers our clients engaging, interactive e-learning modules with integrated gamification features to help analyse your employees’ engagement and retention.

Contact our team of experts today to learn more about how our London-based animation studio can produce gamification e-learning courses that encourage your employees to learn faster and retain information better.