Engaging Communication

Introduction

An explainer animation for a customer engagement tool created by one of the worlds largest multinational pharmaceutical companies. The client wanted us to produce an engaging communication that would educate their customers on the new process and service, it also needed to be vibrant, energetic, and eye-catching.

What we did

We were delivered a basic storyboard and a PowerPoint presentation at the beginning of the project. We re-developed the storyboard, allowing us to enhance the story and the graphics of the animation. We used motion graphics to highlight the benefits of the process using brand colours and bespoke assets. This project was created in a week, including preparation of the graphic assets. This project is a great example of how effective animation can be developed from a simple idea to a final execution in about a week, particularly if there is a need to engage the target audience quickly.

If you are unfamiliar with the animation production process, this blog post What to expect when you work on an animation with Sliced Bread might serve to help you, it provides a complete guide on how we typically approach our projects, from concept to final delivery. It also provides information on how we structure our fees and plan the production schedule.

If you would like to know more about how engaging and immersive animation can help your marketing communications? Drop us an email at info@sbanimation.com